Natalie Francis
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Ubisoft renames Creative House 2, home of The Division, Ghost Recon and Splinter Cell, as Massive Entertainment
Ubisoft has renamed its Creative House 2 business unit to Massive Entertainment, consolidating development teams in Toronto, Montreal, Paris, and Sweden under the established brand. This unit will oversee franchises like Tom Clancy's The Division, Ghost Recon, and Splinter Cell, as well as new original intellectual property. Veteran executive Christoph Hartmann will lead the newly unified Massive Entertainment, aiming to leverage combined expertise for future game development.
Former Avalanche Studios chief Natalie Francis joins Massive Entertainment as managing director
Natalie Francis, formerly of Avalanche Studios and DICE, has been appointed as the new managing director of Ubisoft's Massive Entertainment, effective October 1st. Francis expressed excitement about building on the studio's foundation, while Ubisoft's Christoph Hartmann highlighted her experience in leading teams and delivering ambitious player experiences. The article also touches upon Massive Entertainment's recent challenges, including voluntary buyouts and redundancies within Ubisoft.
