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Former Avalanche Studios chief Natalie Francis joins Massive Entertainment as managing director

Natalie Francis, formerly of Avalanche Studios and DICE, has been appointed as the new managing director of Ubisoft's Massive Entertainment, effective October 1st. Francis expressed excitement about building on the studio's foundation, while Ubisoft's Christoph Hartmann highlighted her experience in leading teams and delivering ambitious player experiences. The article also touches upon Massive Entertainment's recent challenges, including voluntary buyouts and redundancies within Ubisoft.

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