Richard Cole
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Company that makes generative AI-powered NPCs reports that 95% of players enjoy their generative AI-powered NPCs
A study conducted by Meaning Machine and the University of Bristol found that 95% of players enjoyed their generative AI-powered NPCs in the game Dead Meat. Lead researcher Richard Cole stated the research grounds the AI debate by focusing on player experience, while Meaning Machine co-founder Thomas Keane highlighted the positive reception when AI creates new interactive experiences.
New research shows over 90% of gamers find playing with AI-powered NPCs to be "enjoyable and rewarding"
New research from the University of Bristol and developer Meaning Machine indicates that over 90% of gamers find playing with AI-powered NPCs to be enjoyable and rewarding. The study, which involved participants playing the murder mystery game Dead Meat, found that 95% of players enjoyed the experience and 97% found it rewarding, with 75% feeling they could express themselves or make meaningful choices. Researchers suggest this data provides a player-centric perspective on the ongoing debate surrounding AI in games.
