Sarah Sorrell
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Safe In Our World launches Four Billion Players campaign to make mental health support more accessible for gamers
The mental health charity Safe In Our World has launched the 'Four Billion Players' campaign, urging developers, publishers, and platforms to integrate mental health support directly into games. The initiative aims to make resources more accessible to the projected four billion gamers worldwide by 2029, with examples including splash screens, menu links, and in-game events.
SAFE IN OUR WORLD REVEALS IT HAS SUPPORTED OVER 70,000 VIDEO GAME INDUSTRY EMPLOYEES WITH FREE MENTAL HEALTH TOOLS, TRAINING, AND RESOURCES IN ITS FIRST-EVER PUBLIC IMPACT REPORT
The mental health charity Safe In Our World has released its 2025-26 Impact Report, revealing it has supported over 70,000 video game industry employees with free mental health resources and training. The charity also launched the Mental Health Star Accreditation and collaborated with Ubisoft and AbleToPlay on initiatives for both industry professionals and gamers.