Shuhei Matsumoto
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Street Fighter 5’s Aging Audience Would’ve Led to Franchise’s Death, Says Producer
Street Fighter producer Shuhei Matsumoto believes the franchise was on the brink of death due to the aging and shrinking audience of Street Fighter 5. He credits his and director Takayuki Nakayama's work on the title, along with a fresh approach for Street Fighter 6, for revitalizing the IP and attracting a new, younger player base.
Street Fighter Was On Death’s Door, And Its Players Weren’t Getting Any Younger
Street Fighter 6 producers Shuhei Matsumoto and Takayuki Nakayama revealed that the franchise was on the brink of decline before a strategic shift revitalized it. They aimed to attract new players while retaining the aging fanbase, a goal achieved with Street Fighter 6's innovative design and accessibility features.
Street Fighter 6 Producer Reveals How He Helped Save Capcom’s Iconic Fighting Game Franchise From ‘Dying’
Street Fighter 6 producer Shuhei Matsumoto discussed how he and director Takayuki Nakayama worked to prevent the Street Fighter franchise from 'dying' during the Street Fighter V era. The article highlights the critical state of the series and the efforts made to revive it.
Over 70 percent of Street Fighter 6 players are between 15-25 years old, says lead producer
Capcom's Street Fighter 6 primarily attracts a younger audience, with over 70 percent of players aged 15-25, according to Lead Producer Shuhei Matsumoto. This demographic shift has influenced the company's decision to introduce new characters to the game. The article also mentions the success of younger players in competitions like EVO Japan.
Street Fighter 6 Has Been Trying to Get Tifa for 3 Years
Capcom and Square Enix have been discussing Tifa's inclusion in Street Fighter 6 for three years, with the idea originating from a mutual friend. Director Takayuki Nakayama and producer Shuhei Matsumoto felt Tifa's martial arts style was a perfect fit for the game. Square Enix, including character designer Tetsuya Nomura, was involved in approving Tifa's design and mechanics for her upcoming appearance in Street Fighter 6.
