Strauss Zelnick
Reporting and statements that mention Strauss Zelnick.
Latest coverage
GTA 6 trailer 3 won't drop until this summer predicts insider
An insider predicts that the next trailer for Grand Theft Auto 6 will not be released until summer, likely in July or August. This prediction aligns with Take-Two Interactive's stated plans to begin promoting the game during the summer months. Despite conflicting rumors about the game's development status, Take-Two CEO Strauss Zelnick remains confident in the November release date.
GenAI In Games? Most Players Just Don't Care, Study Finds
A recent study indicates that the majority of video game players are indifferent to the use of generative AI in game development, with only a vocal minority expressing strong opposition. While sentiment against AI is growing, with over 25% of players less likely to purchase games using it, many remain neutral or unsure. Developers, however, perceive generative AI as a significant threat to the industry.
Capcom Will Not Implement AI-Generated Assets in its Games, Still Testing the Tech
Capcom has stated it will not implement AI-generated assets in its current game content but is testing the technology for improving development efficiency across graphics, sound, and programming. While other companies like Square Enix are researching AI for tasks like quality assurance, Take-Two Interactive CEO Strauss Zelnick and Bethesda's Todd Howard expressed caution regarding AI's role in creative game development, emphasizing artistic intention.
Ahead of GTA 6, Take-Two CEO says "It’s hard for me to imagine" including ads in a $70-$80 game:…
Take-Two Interactive CEO Strauss Zelnick stated that it is "very difficult to believe" they would include in-game advertising in a game priced at $70 or $80, specifically mentioning Grand Theft Auto 6. He believes such advertising would seem unfair to players who have paid a premium for the game. Zelnick also commented on the high anticipation for Grand Theft Auto 6, suggesting that nearly everyone over 17 would be interested in playing it.
GTA 6 Price Update: Take-Two Interview Could Hint at Game’s Pricing
Take-Two Interactive CEO Strauss Zelnick has indicated that Grand Theft Auto 6 will likely have a premium price point, potentially around or slightly above $70, but pushed back against speculation of a $100 base price. Zelnick also stated that interstitial advertising is unlikely in full-priced titles, reserving it for free-to-play games.
Take-Two CEO Claims Next-Gen Consoles Won’t be Affected by Memory Shortages
Take-Two Interactive CEO Strauss Zelnick believes that Microsoft and Sony will not delay their next-generation consoles due to ongoing memory shortages. Despite some reports and insider claims suggesting potential delays, Zelnick stated that the crisis is not expected to affect console delivery to the market. Microsoft Gaming has also indicated plans to ship development kits in 2027.
Take-Two boss Zelnick says it would be "unfair" to put ads in premium games
Take-Two Interactive CEO Strauss Zelnick stated that implementing advertisements in premium games, for which players pay $70 or $80, would be unfair. He noted that while limited advertising is acceptable in titles like NBA 2K due to its in-game context, it is not suitable for full-priced releases. Zelnick also discussed the company's strategy to expand its revenue beyond the US and Western Europe by localizing content and investing in emerging markets.
PS6, Project Helix “Delivery to Market” Won’t be Affected by Memory Shortages, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick believes ongoing global memory shortages will not affect the market delivery of next-generation consoles like the PlayStation 6 and Microsoft's Project Helix, with a rumored Holiday 2027 launch window still likely. Despite potential challenges and rumors of delays, companies are expected to proceed with launches to avoid greater costs, with memory prices anticipated to improve by late 2026. Both consoles are rumored to feature AMD chips, with Project Helix potentially being more powerful on paper.
Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair'
Take-Two Interactive CEO Strauss Zelnick stated that the company is not interested in implementing advertisements in premium games, deeming it unfair to players who have paid full price. While acknowledging limited advertising in titles like NBA 2K that fits the in-game context, he believes interstitial ads are inappropriate for $70-$80 games. This stance contrasts with predictions of increased in-game advertising across PC and console titles as a new revenue stream.
Take-Two CEO Strauss Zelnick cannot fathom anyone not wanting to play GTA 6: 'I think we'll be able to engage…
Take-Two CEO Strauss Zelnick expressed extreme confidence in Grand Theft Auto 6's appeal, stating he cannot imagine gamers over 17 choosing not to play it. He believes the game will engage all appropriate individuals, regardless of their previous Grand Theft Auto experience. The article also touches on the game's November 19 release date for consoles, with a PC version pending.
"Every appropriate individual" will play GTA 6, says Take-Two CEO, who can’t imagine anyone over the age of 17 being uninterested: "I just don’t see it"
Take-Two Interactive CEO Strauss Zelnick believes Grand Theft Auto 6 will appeal to everyone over 17, including those who may have less time to play than in their youth. He anticipates a significant number of 17-year-olds will be playing the game upon its release, suggesting broad interest across age groups.
GTA 6 boss speaks out against AI as Nvidia CEO calls critics 'completely wrong'
Nvidia CEO Jensen Huang defended the company's new DLSS 5 technology, which uses generative AI, against criticism that it alters game visuals too drastically. Take-Two CEO Strauss Zelnick expressed skepticism about AI's ability to create hit games like Grand Theft Auto 6, stating that such notions are laughable. While Nvidia insists developers maintain artistic control, concerns remain about the impact of generative AI on game aesthetics and development.
'It's a Laughable Notion': AI Can't Generate Hit Games Like GTA 6, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick stated that generative AI cannot create hit games like Grand Theft Auto 6, despite its potential as a development tool. He believes that while AI can assist in asset creation, it lacks the human creativity and engagement necessary to produce commercially successful titles. Zelnick emphasized that AI is a tool for developers, not a replacement for the creative process that defines blockbuster games.
Boss of GTA 6 Owner Take-Two Says the Idea That AI Tools Will Mean Everyone Can Create Video Game Hits 'Doesn’t Stand to Reason' - IGN
Take-Two Interactive CEO Strauss Zelnick dismisses the notion that AI tools will enable individuals to create hit video games, calling the idea "laughable." While acknowledging AI's potential as a creation tool, he emphasizes that human creativity and engagement are essential for developing successful and engaging interactive worlds, contrasting this with the rapid launch of numerous games that fail to become hits.
“Not even the littlest bit": GTA 6 CEO doesn't think genAI will level the playing field for smaller devs
Take-Two Interactive CEO Strauss Zelnick believes generative AI tools will not significantly level the playing field for smaller game developers, arguing that creating hits requires more than just asset generation. While acknowledging AI's potential for assisting in areas like storyboarding, he asserts that large-scale success still depends on human creativity and engagement, a sentiment echoed by Rockstar Games regarding Grand Theft Auto 6 development.
GTA 6 will be played by 'a lot' of teenagers and Roblox fans says Take-Two boss
Take-Two CEO Strauss Zelnick believes Grand Theft Auto 6 will appeal to a wide audience, including younger players and Roblox fans, despite the series' mature rating. He stated that the company focuses on creating the best entertainment, which naturally attracts all demographics. Zelnick also acknowledged that while some younger players may not transition from platforms like Roblox to traditional games, the focus is on engaging all appropriate individuals.
Take-Two CEO Strauss Zelnick says the idea that AI can make GTA is a 'laughable notion'
Take-Two Interactive CEO Strauss Zelnick dismissed the idea that artificial intelligence tools like Google's Project Genie could create games comparable to Grand Theft Auto. He stated that such a notion is 'laughable' and that AI cannot replicate the complexity of developing such titles.
Take-Two Interactive CEO Says AI Making Games Like Grand Theft Auto 6 is “a Laughable Notion”
Take-Two Interactive CEO Strauss Zelnick dismissed the notion that AI could independently create games of Grand Theft Auto 6's scale, calling it "laughable." While acknowledging AI's potential for asset creation, he emphasized that human creativity and engagement are crucial for developing successful titles. Zelnick also expressed confidence that older fans of the Grand Theft Auto series will embrace Grand Theft Auto 6 upon its release for PlayStation 5 and Xbox Series X/S.
Grand Theft Auto 6 Won’t be Too Big For Older Audiences, Says Take-Two Interactive CEO
Take-Two Interactive CEO Strauss Zelnick addressed concerns that Grand Theft Auto 6 might be too large for older audiences with other responsibilities, stating the company caters to all demographics. He also expressed confidence in the game meeting its November 19th release date for PlayStation 5 and Xbox Series X/S, with marketing efforts planned for the summer.
Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me'
Take-Two Interactive CEO Strauss Zelnick stated that Microsoft Gaming's new CEO, Asha Sharma, is a highly accomplished executive who will succeed without his advice. Zelnick emphasized that the key to success in the entertainment business is consistently making hit games, a principle he applies at Take-Two.
