Strauss Zelnick
Reporting and statements that mention Strauss Zelnick.
Latest coverage
AI making something to GTA 6's scale is "laughable," Take-Two CEO Strauss Zelnick says, but the tech isn't as awful as you think: "I don't believe machines have the ability to be good or evil"
Take-Two Interactive CEO Strauss Zelnick stated that generative AI is currently incapable of creating a game on the scale of Grand Theft Auto 6, dismissing the notion as "laughable." He also expressed that machines lack the capacity for good or evil, asserting that AI is not a significant threat to the gaming industry.
Take-Two CEO Strauss Zelnick still rejects the idea AI can tackle games on the scale of GTA 6: "Creating a hit of that magnitude does require human engagement and creativity"
Take-Two CEO Strauss Zelnick believes that while technology advances, including AI, can aid in game development, they cannot replace human creativity and engagement required to create large-scale hits like Grand Theft Auto 6. He compares the current AI concerns to the introduction of calculators in education, suggesting that technology evolves alongside human capabilities.
Take-Two CEO Can't Imagine An Adult Who Will Skip GTA 6
Take-Two CEO Strauss Zelnick expressed strong confidence in Grand Theft Auto 6's appeal to a broad adult audience, stating he cannot imagine an adult with a console not wanting to play it. He believes the game will engage new players and retain existing ones as they age. Zelnick also commented on the role of AI in game development, dismissing the idea that it could create a game like Grand Theft Auto 6.
GTA 6 Parent Company Boss Dismisses "Laughable" AI Uses Amid A Flood Of Countless Games
Take-Two Interactive CEO Strauss Zelnick has dismissed the idea that AI tools can easily create hit video games, calling such notions "laughable." While acknowledging AI's potential for asset creation and efficiency, he stressed that true entertainment value and success still rely on human creativity and expertise. Zelnick also noted that Rockstar Games did not use generative AI for Grand Theft Auto 6, though Take-Two does implement AI for cost and time efficiencies.
In-Game Ads For Full-Price Games "Would Seem Unfair," GTA 6 Parent Company Boss Says
Strauss Zelnick, CEO of Grand Theft Auto 6 parent company Take-Two Interactive, stated that in-game advertisements in full-priced games would be unfair to consumers. While acknowledging their presence in free-to-play titles and sports simulations like NBA 2K, he believes it's inappropriate for games costing $70 or $80. This discussion follows industry analysis suggesting ads could help maintain current game prices.
New Grand Theft Auto 6 Footage Leaks Online
New gameplay footage for Grand Theft Auto 6 has reportedly leaked online, showing an early build of the game. The footage, allegedly shared by a former Rockstar employee, appeared on Instagram. Grand Theft Auto 6 is scheduled for release on November 19 for PlayStation 5 and Xbox Series X/S, with marketing set to begin this summer.
GTA 6 pre-orders going up soon predict fans after PlayStation Store update
An update to the PlayStation Store backend suggests Rockstar Games may soon open pre-orders for Grand Theft Auto 6. Take-Two Interactive has reiterated the game's November 19, 2026 release date, with marketing expected to begin this summer. Title IDs for the game have been added to the PlayStation database, indicating an upcoming announcement.
GTA 6 Leak Reveals Parody Websites as Rockstar Confirms May 2026 Release - New Game Network
New details about Grand Theft Auto 6 have emerged from discovered website domains registered by Take-Two Interactive, suggesting parody apps and in-game government portals. This leak follows previous security breaches and coincides with official updates, including two trailers and a confirmed release date of May 26, 2026, for PlayStation 5 and Xbox Series X/S. The game's development scale is reportedly massive, with speculation about its price and potential PC release window.
GTA 6: Release Date, Preorders, Price Rumors, And Everything Else We Know
Grand Theft Auto VI is slated for release on November 19, 2026, for PlayStation 5 and Xbox Series X|S, with preorders beginning June 25. The game returns to Vice City and follows protagonists Jason and Lucia. Rockstar Games and Take-Two Interactive have emphasized the long development time needed to achieve a high level of polish and innovation, with CEO Strauss Zelnick suggesting the game will be "something you've never seen before" and potentially priced higher than current industry standards.
