Strauss Zelnick
Reporting and statements that mention Strauss Zelnick.
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Take-Two CEO Won’t Be In GTA 6 After His Surprise Appearance In WWE 2K26
Take-Two Interactive CEO Strauss Zelnick confirmed he will not appear in Grand Theft Auto 6, despite his surprise playable character debut in WWE 2K26. Zelnick stated he personally requested the WWE 2K26 appearance, finding it a fun, rare moment. Grand Theft Auto 6 is set to release on November 19 for PlayStation 5 and Xbox Series X|S.
Take-Two Boss Strauss Zelnick Says He Asked to Be a Playable Character in WWE 2K26 Because 'I Thought It Would Be Funny for Insiders' — but Don't Expect Him to Pop Up in GTA 6
Take-Two Interactive CEO Strauss Zelnick revealed that he requested to be a playable character in WWE 2K26, finding the idea humorous for industry insiders. While the DLC performed well, Zelnick stated that he does not expect a similar cameo in Grand Theft Auto 6.
Borderlands 4 Plans Unaffected by Performance, Says Take-Two CEO: “We Continue to Support the Title”
Take-Two Interactive CEO Strauss Zelnick stated that Borderlands 4's development plans remain unaffected by its performance, with Gearbox Software continuing to support the title. New content, including a new Vault Hunter named Loveless and Bounty Pack 5, is scheduled for release on September 12, 2026.
GTA 6 might not technically be $100, but it's had its cake and ate it too as pre-orders are 'skewing more to…
Take-Two Interactive CEO Strauss Zelnick stated that pre-orders for Grand Theft Auto 6 are skewing towards the more expensive $100 edition, suggesting that avid consumers are pre-ordering now. The article discusses how the game's pricing, with an $80 standard and $100 premium version, effectively positions it as a $100 game due to the content locked behind the higher tier.
GTA 6 Owner Take-Two Is Not Interested In Selling To Netflix Or Anyone Right Now
Take-Two Interactive CEO Strauss Zelnick stated the company has no interest in being acquired by Netflix or any other entity, emphasizing its strong independent position in the market. He confirmed ongoing partnerships with Netflix for game distribution, including for Grand Theft Auto VI, but dismissed speculation that these collaborations signal a potential buyout. Zelnick highlighted Take-Two's significant revenue and consistent profitability as reasons for remaining independent, especially in a market seeing major consolidations like Microsoft's acquisition of Activision Blizzard and Saudi Arabia's PIF deal for Electronic Arts.
'Our goal is to deliver way more value to consumers than what we charge them' — Take-Two CEO says GTA 6 'will be an incredible bargain' at its $80 base price
Take-Two Interactive CEO Strauss Zelnick defended Grand Theft Auto 6's $80 base price, stating the company's goal is to deliver more value than charged, making it an 'incredible bargain.' He contrasted this with NBA 2K27's $70 price and highlighted Grand Theft Auto Online's longevity as proof of sustained consumer engagement. The article also mentions Grand Theft Auto 6 will launch on November 19 with Standard and Ultimate Editions.
GTA 6 Could Have Had An Even Higher Price, As $100 Edition Proves Popular
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 could have been priced higher, but the company opted for an $80 standard and $100 premium edition to offer more value. Early preorder data indicates a preference for the more expensive edition among avid consumers. The game is set to launch on November 19 for PlayStation 5 and Xbox Series X|S.
Take-Two CEO defends timed Netflix exclusive GTA 6 extended look, says it's 'part of Rockstar Games'…
Take-Two Interactive CEO Strauss Zelnick defended the decision to make the Grand Theft Auto 6 extended look video a timed exclusive on Netflix, calling it a 'first-of-its-kind partnership' and a 'great marketing partner'. He noted that the content will be available on YouTube six hours later. Grand Theft Auto 6 is set to launch on November 19 for PlayStation 5, Xbox Series X, and Xbox Series S.
GTA 6 Ultimate Edition is selling more than Standard, says Take-Two CEO, despite the price controversy: 'The most avid consumers are the ones who are pre-ordering now'
Take-Two Interactive CEO Strauss Zelnick stated that more fans are pre-ordering the Grand Theft Auto 6 Ultimate Edition over the Standard Edition, indicating a trend towards the premium version. Despite controversy over the $100 price point, Zelnick suggested this reflects the most avid consumers pre-ordering now. He also could not guarantee discounts for Black Friday or Christmas, noting that Grand Theft Auto 5's price was preserved for a long time.
Take-Two boss says GTA 6's $100 Ultimate Edition is outselling its cheaper alternative thanks to "avid…
Take-Two Interactive CEO Strauss Zelnick revealed that the $100 Grand Theft Auto 6 Ultimate Edition is outselling the $80 Standard Edition. He attributes this trend to the franchise's most avid fans pre-ordering the premium version, which includes digital bonuses.
Don't expect a GTA 6 discount anytime soon, says Take-Two CEO: "We preserved our pricing on Grand Theft Auto 5…
Take-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will not receive discounts anytime soon, similar to how Grand Theft Auto 5 maintained its price for an extended period. While retailers may offer their own promotions, Zelnick indicated that significant price drops for Grand Theft Auto 6 are unlikely for several years after its release.
GTA 6 might not cost $100, but most of the people pre-ordering it are buying it at that price, Take-Two reveals
Take-Two Interactive CEO Strauss Zelnick revealed that pre-orders for Grand Theft Auto 6 are exceeding expectations, with a significant number of players opting for the more expensive Ultimate edition. Zelnick believes this indicates that avid consumers, who value in-game content, are the primary pre-order demographic. The company has also increased its earnings forecast for fiscal year 2027 in anticipation of the game's November 19th release.
GTA 6 £90 Ultimate Edition outselling standard version reveals Take-Two
Take-Two Interactive CEO Strauss Zelnick revealed that the more expensive Grand Theft Auto 6 Ultimate Edition is outselling the standard version, suggesting avid consumers are driving early pre-orders. The game is set to launch on November 19, 2026, for PlayStation 5 and Xbox Series X/S, with no immediate plans for holiday discounts from Rockstar Games.
GTA 6’s $100 Ultimate Edition Has More Pre-Orders Than the Standard Edition, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick confirmed that the premium edition of Grand Theft Auto 6 is outselling the standard edition in pre-orders, suggesting avid consumers are driving early sales. The Ultimate Edition, priced at $99.99, offers exclusive in-game content and services. The game is set to release on November 19th for Xbox Series X and PC.
Grand Theft Auto 6 Studio’s Parent Company Doesn’t Want to be Acquired by Netflix
Strauss Zelnick, CEO of Take-Two Interactive, parent company of Rockstar Games, stated that the company has no intention of being acquired by Netflix. Zelnick confirmed a partnership with Netflix for Grand Theft Auto 6's marketing, including an exclusive extended look on August 27th. He emphasized Take-Two's pride in its independent growth and strong financial performance, dismissing acquisition rumors.
Grand Theft Auto 6 Won’t See Discounts or Price Cuts For a While After Release, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 will not receive price cuts or discounts shortly after its release, citing the game's deliberate pricing strategy and historical precedent. While the company sets the price, Zelnick noted that retailers have the freedom to offer discounts on their own terms, potentially through bundles. He also discussed the marketing plans, including an extended look on Netflix and the unprecedented pre-order numbers.
Aliens: Fireteam Elite Cloud Version on Nintendo Switch Has Been Shut Down
The cloud version of Aliens: Fireteam Elite has been shut down on Nintendo Switch, preventing players who purchased it from accessing the game. This shutdown follows the game's delisting from the eShop and raises concerns about game preservation in the era of cloud streaming. While services like Xbox Game Pass and PlayStation Plus continue to offer cloud gaming, the closure of Google Stadia serves as a cautionary tale about the format's long-term viability.
As GTA 6 anticipation builds and the games industry buckles, Take-Two boss says "I don't love winning by…
Take-Two Interactive CEO Strauss Zelnick discusses the current state of the video game industry, marked by layoffs, acquisitions, and cancellations, while anticipating the release of Grand Theft Auto 6. Zelnick expresses a preference for growth through innovation rather than attrition and highlights the benefits of being a transparent public company. He also touches on the increasing audience size and monetization potential within the gaming market.
Grand Theft Auto 5 averages more copies sold per year than most megahits manage in their entire lifetime, with a total…
Grand Theft Auto 5 has surpassed 230 million copies sold worldwide, according to Take-Two Interactive CEO Strauss Zelnick. The game continues to sell an average of 17.7 million copies per year, significantly outperforming most other major titles. This success sets high expectations for the upcoming Grand Theft Auto 6, which has seen strong pre-order numbers following its recent reveal.
Gearbox owner Take-Two is "thrilled" with Borderlands 4 even though some fans weren't thrilled with it at…
Take-Two Interactive CEO Strauss Zelnick expressed confidence in the Borderlands franchise despite some player complaints about Borderlands 4's PC performance and optimization. The company is committed to supporting the game with ongoing DLC releases, including cosmetic packs and story expansions. Player reception on Steam remains mixed, with some critics citing dissatisfaction with developer attitudes and pricing.
