Strauss Zelnick
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Grand Theft Auto CEO believes GTA 5 was so successful because it's a 'highly social' experience
Take-Two Interactive CEO Strauss Zelnick believes Grand Theft Auto 5's enduring success is due to its constantly updated and highly social online component, Grand Theft Auto Online. The game has sold over 225 million copies since its 2013 release. These comments precede the launch of Grand Theft Auto 6 in November 2026.
GTA 6 Originally Meant to Launch 18 Months Ago, But We're Still Waiting for Trailer 3 and Pre-Orders
Grand Theft Auto 6 is reportedly 18 months behind its original development schedule, with Take-Two CEO Strauss Zelnick confirming two delays to its release. The game was initially slated for a 2025 launch, then pushed to May 2026, and now has a target of November 19, 2026. Zelnick stated that Rockstar Games is being given ample time to achieve perfection for what is expected to be a massive entertainment launch.
Call of Duty and Mario Kart are up there, but Take-Two CEO says Grand Theft Auto is "the most valuable entertainment IP ever created," and while he still won't reveal how much GTA 5 made, "it's a lot"
Take-Two Interactive CEO Strauss Zelnick stated that the Grand Theft Auto intellectual property is considered the most valuable entertainment IP ever created. While not disclosing specific figures for Grand Theft Auto V's revenue, Zelnick confirmed it has generated substantial profits and continues to be a strong seller, even over a decade after its release.
GTA 6 Release Date About 18 Months Behind Original Target, Take-Two Boss Reveals, Suggesting Spring 2025 Was Once the Goal Internally
Take-Two Interactive CEO Strauss Zelnick revealed that Grand Theft Auto 6 is approximately 18 months behind its original internal target release date, which was likely spring 2025. This suggests a significant delay in the game's development timeline.
Take-Two CEO says the original Borderlands' art style overhaul cost a year of dev time and $50 million: 'Had…
Take-Two Interactive CEO Strauss Zelnick revealed that the art style overhaul for the original Borderlands cost $50 million and delayed the game by a year. Despite the significant investment and risk, Zelnick supported the decision to differentiate the game's visual identity, which ultimately contributed to its success.
Grand Theft Auto 6 Studio is 18 Months Behind on Original Development Timeline, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 is approximately 18 months behind its original development schedule, with the current release date set for November 19th. He explained that delays were necessary to ensure Rockstar Games could achieve its creative vision without limitations. The game is confirmed for PlayStation 5 and Xbox Series X/S, with no PC release announced yet.
Borderlands' last-minute art style change cost the company $50 million, Take-Two CEO says: "Borderlands…
Take-Two Interactive CEO Strauss Zelnick revealed that a last-minute change to Borderlands' cel-shaded art style during development cost the company $50 million and delayed its release by over a year. Zelnick believes this decision was crucial for the game's eventual success and the creation of the franchise, noting that few other publishers would have made such a risky investment.
Take-Two boss Strauss Zelnick doubles down on GTA 6 date
Take-Two CEO Strauss Zelnick has reaffirmed that Grand Theft Auto 6 is scheduled for release on November 19, dismissing speculation about potential delays. While the exact release date is known, Zelnick acknowledged the game is approximately 18 months behind its original projected timeline. The article also notes the current lack of confirmation for a PC version, with a console-exclusive launch expected.
Civilization 7's imminent update will add one of history's most famous conquerors for free, in Firaxis' latest bid to coax you back to its controversial sequel
Civilization 7 is receiving a free update on Monday that adds Alexander the Great as a playable leader, focusing on military strength and city renaming. This update aims to address player feedback regarding controversial systems like the age transition, though the game's 'Mixed' Steam rating persists despite commercial success.
Grand Theft Auto 6 Pre-order Date Seemingly Leaked
Leaked Best Buy emails suggest Grand Theft Auto 6 pre-orders will begin on May 18, indicating the game is on track for its November 19 release date. Take-Two Interactive confirmed marketing will start this summer, and CEO Strauss Zelnick expressed confidence in the release date, denying delay rumors. Rockstar North's development costs for the game may have exceeded $2 billion.
After numerous delays, new GTA 6 pre-order leaks suggest November release date finally locked in, and further delays unlikely
New leaks suggest Grand Theft Auto 6's release date is firmly set for November 19, with pre-orders potentially starting on May 18. This follows multiple previous delays, with the game currently slated for PlayStation 5 and Xbox Series X/S. The article also touches on the game's high development cost and potential retail price.
Bandai Namco Confirms AI Tools Are Being Used to Improve Efficiencies in Game Development
Bandai Namco Entertainment has confirmed the use of AI tools primarily to enhance operational efficiency in game development, allowing creative teams to focus on their work. The company is researching appropriate applications for AI technology while maintaining caution. Other industry figures like Take-Two Interactive CEO Strauss Zelnick and Bethesda Game Studios boss Todd Howard have also commented on AI's role, with Zelnick stating generative AI has no part in Grand Theft Auto 6's development and Howard expressing caution about its use in creating game assets.
Grand Theft Auto 6 Pre-Orders Start on May 18th, According to Best Buy Affiliate Email
Pre-orders for Grand Theft Auto 6 are reportedly set to begin on May 18th, according to an email sent to Best Buy Affiliate members. The promotion is expected to run until May 21st, offering a five percent discount on the physical edition. While this does not confirm a new trailer release, Rockstar Games is anticipated to reveal more information soon, including potential Deluxe Edition details and pre-order bonuses.
MPs accuse GTA 6 developer Rockstar of obstructing legal processes, as battle over 'union-busting' dismissals continues
Several Scottish Labour Members of Parliament have accused Grand Theft Auto 6 developer Rockstar Games of obstructing legal processes and engaging in union-busting following the dismissal of staff. The Independent Workers' Union of Great Britain has filed a legal claim, alleging Rockstar has failed to cooperate with disclosure requests and denied workers their right to appeal. Rockstar Games is also preparing for the release of Grand Theft Auto 6 on Xbox Series X/S and PlayStation 5.
GTA 6 Is Carrying Rockstar’s Biggest Expectations Ever
Take-Two Interactive CEO Strauss Zelnick has expressed both excitement and terror regarding the immense expectations for Grand Theft Auto 6, calling it the "most extraordinary title anyone's ever seen in the history of entertainment." Despite the pressure and the success of Grand Theft Auto 5, the article suggests that meeting every single expectation for the highly anticipated game will be an impossible task for Rockstar Games.
Fortnite Dev Understands The Fear That "AI Is Going To Take All Our Jobs"
Epic Games is exploring AI tools to improve game development efficiency, not to replace human jobs, according to senior external development manager Stephanie Arnett. While some in the Fortnite community are concerned about generative AI in art, Epic's focus is on speeding up tasks. Other companies like Activision, Take-Two Interactive, and Sony's Naughty Dog are also investigating AI for game development.
GTA 6 is Part of A “High-Stakes Game for Big Boys Only,” Says Take-Two CEO Amid Rising Costs
Take-Two Interactive CEO Strauss Zelnick acknowledged the escalating development costs for Grand Theft Auto 6, stating that Rockstar Games has unlimited financial support but faces significant risks. He noted that AI's influence has not yet reduced these costs. Zelnick expressed a cautious approach to the high-stakes project, emphasizing the pressure to deliver a high-quality entertainment product.
GTA 6 hopefuls encouraged by Sony to upgrade to PS5 now
Sony is encouraging PlayStation 4 owners to upgrade to PlayStation 5 to play Grand Theft Auto 6 upon its November 19, 2026 release. Recent marketing materials confirm the game has received a Mature 17+ rating from the ESRB, indicating development is on schedule. Analysts estimate Take-Two Interactive spent between $1 billion and $1.5 billion on the title.
GTA 6's multi-billion-dollar budget is 'a high-stakes game for big boys only,' Take-Two boss says, but…
Take-Two Interactive CEO Strauss Zelnick discussed the immense investment and high stakes surrounding Grand Theft Auto 6's development budget, which analysts estimate to be between $1 billion and $3.4 billion. Zelnick stated that the company aims to deliver the highest quality entertainment, acknowledging that rising development costs, partly influenced by AI, require significant financial commitment.
MMO Business Roundup: 2K’s layoffs, Indiana’s Roblox lawsuit, CCP’s rename, and the Tarkov effect
This MMO business roundup covers several industry developments, including layoffs at 2K Games' 31st Union studio working on Project Ethos. Indiana is suing Roblox and Discord over child safety concerns, while Escape from Tarkov's popularity is cited as a driver for the extraction shooter genre. CCP Games rebranded to Fenris Creations to avoid conflict with China, and Take-Two Interactive CEO Strauss Zelnick stated Grand Theft Auto VI is being developed without crunch.