Strauss Zelnick
Reporting and statements that mention Strauss Zelnick.
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2K Games confirms layoffs at Project Ethos shooter studio and hints at new design direction: 'It's become…
2K Games studio 31st Union has confirmed layoffs as it shifts the direction of its free-to-play hero shooter Project Ethos towards a skill-based PVP roguelike experience. Studio head Ben Brinkman expressed confidence in the new vision despite the team changes. This follows previous reports of trouble with the project, including the departure of its original studio head.
GTA 6 Company "Exploring" AI To Help Make Games "Smarter" And Possibly Bring Down Costs
Take-Two CEO Strauss Zelnick stated that the company is exploring the use of AI and technology to make game development more efficient and potentially reduce escalating production costs, citing Grand Theft Auto 6 as an example of a massive blockbuster investment. Zelnick emphasized that while AI is being considered, the focus is on leveraging technology to create efficiencies without compromising game quality or scope. Grand Theft Auto 6 is set to launch on November 19 for PlayStation 5 and Xbox Series X|S.
PlayStation’s First-Party Studios Are Using Generative AI for QA, 3D Modeling, Animations
Sony is integrating generative AI tools into PlayStation Studios' development pipelines for tasks like QA, 3D modeling, and animation, using tools like Mockingbird for facial animations. While Sony emphasizes AI as an amplifier for human creativity, other studios like Mundfish, IO Interactive, and Take-Two Interactive have expressed caution or confirmed no AI use in their current projects, particularly for art assets in games like Grand Theft Auto 6.
'Deeply Disappointed': BioShock Boss Just as Annoyed by the Wait for New Game as You Are
Take-Two Interactive CEO Strauss Zelnick expressed deep disappointment regarding the prolonged wait for a new BioShock game, acknowledging that the development team at Cloud Chamber has explored several creative dead ends. While a new entry is confirmed to be in development, its release timeline remains uncertain, with Rod Fergusson now involved to help steer the project towards a 'great' final product.
GTA 6’s budget isn't $2,000,000,000 but it's three times more than most games
Industry analysts estimate Grand Theft Auto 6's development budget to be between $1 billion and $1.5 billion, significantly less than previous rumors but still making it the most expensive game ever made. Take-Two CEO Strauss Zelnick declined to comment on the specific budget but acknowledged it was costly. This high cost is attributed to the game's advanced graphics and its role as a successor to the highly successful Grand Theft Auto 5.
GTA 6 was delayed to avoid crunch, claims Take-Two CEO, comparing notoriously crunchy Rockstar to college: "You do your homework, you don't pull an all-nighter"
Take-Two Interactive CEO Strauss Zelnick stated that delays for Grand Theft Auto VI were implemented to prevent developer crunch at Rockstar Games, comparing the development process to college homework. Despite Zelnick's claims, past reports and recent allegations suggest a history of difficult working conditions at Rockstar, including issues related to union-busting.
BioShock 4 is not cancelled as Take-Two boss owns up to Civilization 7 failings
Take-Two Interactive CEO Strauss Zelnick confirmed that BioShock 4 is not cancelled and is currently in a good development state, though he acknowledged past wasted resources. He also took responsibility for Civilization 7's perceived shortcomings and explained that the delay of the Borderlands 4 Nintendo Switch port is to prioritize fixing the PC version.
Take-Two boss Strauss Zelnick is as "deeply disappointed" as players at the absence of a new BioShock
Take-Two Interactive CEO Strauss Zelnick expressed deep disappointment regarding the prolonged development of the next BioShock game, acknowledging that the company has invested significant resources into exploring creative directions. While the project has faced challenges and potential creative resets, Zelnick is now more optimistic, stating that the team is committed to delivering a great experience rather than just a good one.
GTA 6 Company Reveals Which One Of Its Franchises Lost "A Great Deal Of Money"
Take-Two Interactive CEO Strauss Zelnick stated that the company lost a significant amount of money on its MLB 2K series and is unlikely to re-enter the baseball video game market due to its small size. While the MLB franchise ended, Take-Two continues to develop successful sports titles like NBA 2K, PGA Tour 2K, and WWE 2K, and has recently released NFL 2K Playmakers.
BioShock 4 Lost Years Chasing "Dead Ends," Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick expressed disappointment over the prolonged development of new BioShock games, stating that the studio has pursued unproductive creative avenues. He remains optimistic about the franchise's future, comparing game development to filmmaking and emphasizing the collaborative nature of the process.
Borderlands 4 Switch 2 Port Could Still Happen, But It's Not A Priority Right Now
Take-Two CEO Strauss Zelnick stated that a Nintendo Switch port for Borderlands 4 is 'doable' but currently on pause, with Gearbox Software prioritizing PC and current-generation console versions. While support for the Switch platform has been shown, the primary focus remains on PlayStation and Xbox consoles. Development challenges and performance issues are being addressed before considering additional platform releases.
2K’s “Non-Simulation” NFL Title “Didn’t Work Out Creatively” But The Doors Aren’t Fully Shut
Take-Two Interactive CEO Strauss Zelnick stated that 2K Games' non-simulation NFL title did not move forward creatively due to challenges with EA's exclusivity deal. While the project is currently shelved, Zelnick indicated that 2K would be open to revisiting it if the opportunity arises. The article also briefly mentions the ongoing Madden NFL series from EA.
Take-Two CEO “Deeply Disappointed” With The Next BioShock’s Development
Take-Two Interactive CEO Strauss Zelnick expressed deep disappointment with the prolonged development of the next BioShock title, citing wasted time and resources on dead-end creative directions. Leadership changes at developer Cloud Chamber, including Rod Fergusson taking over, have reportedly put the project back on track towards creating a "great" game.
Grand Theft Auto 6 “Was Expensive”, Says Take-Two CEO, as Analysts Estimate Up to $1.5 Billion Cost
Take-Two Interactive CEO Strauss Zelnick acknowledged that Grand Theft Auto 6 was "expensive" to develop, with industry analysts estimating the budget to be between $1 billion and $1.5 billion. The highly anticipated title is set to launch on November 19th for Xbox Series X/S and PlayStation 5, with its price point still under discussion.
Borderlands 4 Must Be “Fully Addressed” From A Consumer PoV Before Switch 2 Release, Says Take-Two
Take-Two CEO Strauss Zelnick stated that Borderlands 4 will not be released on the Nintendo Switch 2 until its performance on existing platforms is fully optimized from a consumer perspective. Development on the port has been paused, with Zelnick expressing optimism that a Switch 2 version is ultimately achievable. The company is prioritizing ironing out performance kinks on the PC version before considering additional platforms.
Evening Interviews
Take-Two Interactive CEO Strauss Zelnick discusses various topics including BioShock, game pricing, and the Grand Theft Auto franchise. The interview also touches upon a disappearing NFL deal and Rebellion's involvement in the industry.
Take-Two chief is 'deeply disappointed' that we still don't have a new BioShock game
Take-Two Interactive CEO Strauss Zelnick expressed deep disappointment regarding the prolonged development of the next BioShock game. He acknowledged the challenges in finding the right creative direction and confirmed that while efforts were made, previous attempts fizzled out. Zelnick is more optimistic about the current project at Cloud Chamber, led by Rod Fergusson, despite recent layoffs and a rework of core aspects.
Civilization 7 has been profitable despite design missteps
Despite controversial design changes in Civilization 7's "Ages" system, which have led to lower player counts compared to previous installments on Steam, Take-Two CEO Strauss Zelnick confirmed the game is a profitable enterprise. The article also touches on player sentiment regarding the game's design and potential future updates.
Take-Two says their primary console platforms remain Xbox and PlayStation
Take-Two CEO Strauss Zelnick stated that the company's primary console platforms are the Xbox Series X|S and PlayStation 5. While Take-Two has supported the Nintendo Switch, Zelnick indicated it is not their main platform for AAA releases, citing properties like the Grand Theft Auto series. He also mentioned that Borderlands 4 will be fully addressed from a consumer perspective before being brought to more platforms.
BioShock 4 delay "deeply disappointed" Take-Two CEO, who thinks the studio "wasted a lot of time and…
Take-Two CEO Strauss Zelnick expressed deep disappointment over the prolonged development of BioShock 4, stating that the studio wasted time and money on dead ends. Following significant layoffs at developer Cloud Chamber in 2025 and the appointment of Rod Fergusson to lead the project, Zelnick feels more optimistic, though the game still lacks a release date. The company is also eager for the BioShock movie to coincide with potential new game releases.
