Taeseok Jang
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PUBG Dev On Highguard And Concord Struggles: It's "Really Hard To Succeed Every Time"
PUBG franchise director Taeseok Jang reflected on the challenges of live-service games, citing the failures of Concord and Highguard as learning experiences. He emphasized the importance of rapid prototyping and community feedback, drawing lessons from PUBG: Blindspot's short early-access period. PUBG Studios plans to expand the PUBG franchise by adding new modes, including a Payday collaboration with Starbreeze, and exploring user-generated content.
Morning Interviews
Taeseok Jang, the head of PUBG, expressed significant respect for Fortnite and discussed the future of the battle royale genre. He believes that battle royales can continue to thrive by evolving and adapting.
How PUBG is trying to win back the West
Krafton is implementing a two-pronged strategy to revitalize PUBG: Battlegrounds' appeal in Western markets, aiming to transform it into a content platform and a cultural icon. This involves expanding gameplay with new modes and user-generated content, alongside collaborations with Western artists. The company is also focusing on rapid prototyping for new games in the PUBG universe, learning from early access experiments.
"I have big respect for them" - PUBG's boss looks to old foe Fortnite to secure the future of its battle royale
Taeseok Jang, Krafton's head of the PUBG IP franchise group, expresses respect for Fortnite's success in evolving the battle royale genre into a platform for user-generated content and diverse experiences. Despite challenges faced by Fortnite and the broader live service market, Jang believes PUBG: Battlegrounds is well-positioned for future growth by embracing a similar platform model and unique gameplay.
