Retro Gamer
Published
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How PUBG is trying to win back the West
Krafton is implementing a two-pronged strategy to revitalize PUBG: Battlegrounds' appeal in Western markets, aiming to transform it into a content platform and a cultural icon. This involves expanding gameplay with new modes and user-generated content, alongside collaborations with Western artists. The company is also focusing on rapid prototyping for new games in the PUBG universe, learning from early access experiments.
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