How PUBG is trying to win back the West
Krafton is implementing a two-pronged strategy to revitalize PUBG: Battlegrounds' appeal in Western markets, aiming to transform it into a content platform and a cultural icon. This involves expanding gameplay with new modes and user-generated content, alongside collaborations with Western artists. The company is also focusing on rapid prototyping for new games in the PUBG universe, learning from early access experiments.
- Entities
- Person: Taehyun Kim
- Company: PUBG Corp
- Game: Roblox
- Platform: Xbox
- Game: PUBG: BLINDSPOT
- Game: PUBG: Black Budget
- Game: PUBG: Battlegrounds
- Company: Epic Games
- Company: Krafton
- Platform: PlayStation
- Topic: Battle Royale
- Topic: User-Generated Content
- Game: Fortnite
- Person: Taeseok Jang
- Platform: PC
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