Thomas Bidaux
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Latest coverage
"Crowdfunding is fundamentally a marketing and a community exercise" – What developers need to know about funding a game with Kickstarter in 2026
Crowdfunding, particularly on platforms like Kickstarter, remains a viable, albeit challenging, method for game developers to secure partial funding and build community. While headline figures have decreased since 2015, 2025 saw $26 million raised across 443 successful projects, with 55 exceeding $100,000. Success now requires a near-complete game, significant marketing, and an engaged audience, shifting crowdfunding's focus from a funding source to a marketing and community exercise.
The Sunday Papers
This article rounds up recent discussions and investigations within the game development industry. Topics include the resurgence of the Australian game development scene, the risks of developers repeatedly making similar games, the creation of soundtracks for extraction shooters, the challenges of crowdfunding, and critical perspectives on the use of AI in writing.
Important lessons from running a successful video game crowdfunding campaign
Niina Fujioka of Playable Worlds, Inc. shared key lessons from their successful crowdfunding campaign for the MMORPG Stars Reach. She emphasized the importance of building a community, setting realistic funding goals, and transparently communicating the development journey to backers. Fujioka highlighted that crowdfunding platforms amplify a message but success hinges on understanding the audience and delivering on promises.
