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"Players want to engage with brands, not just consume them" – Mattel on its new Game Studios arm, why it's releasing on Roblox, and what it learnt from NetEase
Mattel has launched Mattel Game Studios to develop games based on its intellectual property, aiming to extend physical play into the virtual world. The company, which acquired its joint venture with NetEase, will focus on internally developed titles and strategic partnerships, emphasizing sustained engagement and authentic brand experiences. Mattel sees gaming as a core pillar of its entertainment ecosystem, with a long-term vision for its new studio to become a leading entertainment-based game developer and publisher.
"The numbers don't feel real" say 99 Nights in the Forest developers of their Roblox success
The developers behind the massively successful Roblox game '99 Nights in the Forest' discuss their unexpected journey and the surreal numbers behind their creation, which has garnered 29.5 billion visits. The team, consisting of Matt Hufton, Cameron Angland, and Alec Kieft, remains grounded despite the game's success, a movie adaptation, and its recent addition to Fortnite, emphasizing their collaborative process and preference for remaining anonymous.
Toymaker Mattel launches a new game studio with a focus on Roblox and Fortnite that could signal a growing shift in…
Toy company Mattel has launched Mattel Game Studios, a new division focused on developing and operating interactive experiences inspired by its brands. The studio will create original games for platforms like Roblox and Fortnite, moving beyond its previous mobile-focused joint venture with NetEase. This strategic shift reflects the growing importance of virtual worlds and creator platforms in the gaming landscape.
Barbie and Hot Wheels owner Mattel launches Mattel Game Studios
Toy maker Mattel has launched Mattel Game Studios, a new subsidiary of Mattel Digital Studios, to develop and publish titles based on its iconic brands like Barbie and Hot Wheels. The studio will oversee existing mobile games and publish new free-to-play titles, as well as original experiences on platforms like Roblox and Fortnite. This move follows Mattel's recent acquisition of mobile studio Mattel163.
Mattel launches new global studios business to develop games based on its IP
Mattel has launched Mattel Game Studios, a new global development organization focused on creating games based on its intellectual property. This initiative builds upon the company's acquisition of Mattel163 and aims to develop original gaming experiences for various platforms, including mobile, PC, Roblox, and Fortnite. The studio's existing portfolio includes popular mobile titles like UNO!, and upcoming releases such as Skeletor: Until Next Time! and an unnamed Hot Wheels title.
Payday has come to Fortnite, because today's cool gamers are 'discovering legendary IPs in entirely new…
Starbreeze has launched "Heist Escape Roguelike: Payday Experience," a new UEFN game within Fortnite, aiming to introduce the Payday IP to a new audience. This roguelike shooter reimagines elements of the Payday franchise across three distinct heists, promising high replayability. The move is part of Starbreeze's strategy to engage new players, especially as Payday 3 continues to struggle while Payday 2 maintains a strong player base.
The devil works hard but AI ripoffs work harder as Meccha Chameleon falls victim to hordes of copycats coming out of the…
The indie game Meccha Chameleon has become the latest victim of numerous copycat titles appearing on platforms like Steam, Fortnite, and Roblox. Games such as Scribble Hunt share striking similarities in gameplay and UI, with some even using AI disclosures for their rapid development. This trend highlights the challenges indie developers face with their concepts being quickly replicated.
One Star Wars fan has given us a Mandalorian and Grogu homestead tour, and now I really want to live there
A fan has created a detailed virtual tour of the homestead belonging to Din Djarin and Grogu from The Mandalorian, made possible through a Fortnite collaboration. The tour showcases the exterior and interior of the house, including callbacks to previous seasons and a glimpse of the N-1 starfighter. Jon Favreau commented on the immersive nature of the Fortnite experience.
A GTA-Style Game Is Coming To Fortnite, And It's Not Shy About Its Inspiration
Jogo Games has announced Grand Heist City, a game heavily inspired by Grand Theft Auto, which will be playable in Fortnite starting March 14. Developed by Andre Rebelo using the Unreal Editor for Fortnite, the game features an open map, missions, heists, and multiplayer support. Grand Heist City is positioned as a temporary alternative for players anticipating Grand Theft Auto 6, which is set to release on November 19 for PlayStation 5 and Xbox Series X|S.
