Brand Building
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Resident Evil games engagement leapt 50% following release of Zach Cregger's movie, but analysts say real value is in brand building
Player engagement with Resident Evil games saw a 50% increase around the release of Zach Cregger's movie, with daily active users rising from 500,000 to 750,000. Analysts note that while the transmedia impact is measurable, its primary value lies in long-term brand building rather than short-term sales boosts. Discounts also played a significant role in driving engagement, particularly for older titles like Resident Evil 2.
Netflix in August: franchise overload, two new horrors, and a nine-year-old movie about a corpse
Netflix's August lineup features a heavy emphasis on franchises like Fast and Furious and Child's Play, alongside critically acclaimed films such as The Girl with the Dragon Tattoo, Eighth Grade, and Swiss Army Man. The month also introduces two new horror originals, The Last House and The Whisper Man, and an adult animated series from Ricky Gervais.
Miyamoto concedes that there’s only so many people to reach through consoles
Nintendo's legendary designer Shigeru Miyamoto explained the company's strategy to expand its reach beyond consoles through various media like movies and theme parks. He stated that while Mario has evolved with digital media, there's a limit to how many people can be reached solely through Nintendo's systems, necessitating broader engagement.
