Resident Evil games engagement leapt 50% following release of Zach Cregger's movie, but analysts say real value is in brand building
Player engagement with Resident Evil games saw a 50% increase around the release of Zach Cregger's movie, with daily active users rising from 500,000 to 750,000. Analysts note that while the transmedia impact is measurable, its primary value lies in long-term brand building rather than short-term sales boosts. Discounts also played a significant role in driving engagement, particularly for older titles like Resident Evil 2.
- Entities
- Game: Resident Evil
- Platform: Xbox
- Company: Sensor Tower
- Person: Emmanuel Rosier
- Topic: Brand Building
- Game: Resident Evil 2
- Game: The Last of Us
- Game: Resident Evil: Death Island
- Platform: PlayStation
- Person: Zach Cregger
- Game: Fallout
- Topic: Discounts
- Game: Resident Evil Village
- Platform: PC
- Game: Resident Evil 4
- Company: Ampere Analysis
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