Brand Expansion
Ongoing coverage on Brand Expansion.
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Minecraft Theme Park Is “The First Of Many” For Xbox, But Don’t Get Too Excited
Xbox is formalizing its expansion into film, TV, and theme parks through a new division called XP. While a Minecraft theme park is opening in the UK next year, Xbox strategy officer Matthew Ball indicated future "theme park placements" rather than dedicated Xbox parks, following Nintendo's model of integrating attractions within existing venues like Universal Studios.
Final Fantasy Remake director: We are aware we need to grow the Final Fantasy brand
Naoki Hamaguchi, director of Final Fantasy VII Remake, stated his awareness of the need to expand the Final Fantasy brand for the next generation. He also expressed eagerness to explore new and unique experiences beyond the current project, while reaffirming his commitment to delivering engaging games as head of a Square Enix studio.
"I'm On A Mission" - Miyamoto Wants To Include Pikmin In Any Kind Of Nintendo Product He Can
Nintendo's Shigeru Miyamoto stated it is his mission to include Pikmin in as many Nintendo products as possible, citing their appearances in Super Mario Bros. Wonder, theme parks, and upcoming films. He views video games as just one world where Pikmin can exist, emphasizing their global appeal.
PUBG: BATTLEGROUNDS HEADS TO COMPLEXCON HONG KONG 2026
KRAFTON, Inc. announced that PUBG: BATTLEGROUNDS will participate in ComplexCon Hong Kong 2026 as part of its 9th anniversary celebrations. The event will feature a collaboration with streetwear brand Thug Club, an immersive booth, and live performances by artists connected to the PUBG brand. This initiative aims to expand the PUBG IP into broader cultural spaces.
