Minecraft Theme Park Is “The First Of Many” For Xbox, But Don’t Get Too Excited
Xbox is formalizing its expansion into film, TV, and theme parks through a new division called XP. While a Minecraft theme park is opening in the UK next year, Xbox strategy officer Matthew Ball indicated future "theme park placements" rather than dedicated Xbox parks, following Nintendo's model of integrating attractions within existing venues like Universal Studios.
- Entities
- Game: Minecraft
- Company: Microsoft
- Person: Kayleen Walters
- Topic: Brand Expansion
- Topic: Theme Parks
- Person: Matthew Ball
- Company: Xbox
- Person: Scott Van Vliet
- Company: Nintendo
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