Business Models
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Video games shouldn't try to win the 'attention war'
This article argues that video games should not compete in the 'attention war' against other digital markets like social media or online betting. Instead of focusing on exploitative retention techniques, the industry should prioritize creating engaging content. The author highlights how some companies use psychological tactics to keep users hooked, drawing parallels to addictive behaviors and warning against the potential harm to players and businesses.
LEGO’s New Fortnite BrickHeadz Require $400 Spend to Unlock
LEGO has announced that new Fortnite BrickHeadz featuring Beef Boss and Skye will not be sold directly but are exclusive to the LEGO Insiders program. To obtain these collectibles, users must earn 2500 points, which requires spending approximately $400 on other LEGO products. This move has drawn criticism from fans due to the high spending barrier for characters popular within the Fortnite community.
