Video games shouldn't try to win the 'attention war'

This article argues that video games should not compete in the 'attention war' against other digital markets like social media or online betting. Instead of focusing on exploitative retention techniques, the industry should prioritize creating engaging content. The author highlights how some companies use psychological tactics to keep users hooked, drawing parallels to addictive behaviors and warning against the potential harm to players and businesses.

• COMPANY Microsoft
• COMPANY Rovio