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"We are looking to add companies that bring something new" – Head of Raw Fury and Combined Effect explains his plans
Pim Holfve, now dual CEO of Raw Fury and its parent company Combined Effect, outlines his vision for scaling both entities. He emphasizes fostering creative independence within a collaborative structure, supporting indie developers, and potentially acquiring new companies that complement the group's existing strengths. Raw Fury saw significant success with titles like Blue Prince and Routine in the past year.
Respawn, PlayStation Studios and EA Full Circle among first speakers for Develop:Brighton 2026
Develop:Brighton has announced its first speakers for the 2026 conference, including representatives from Respawn Entertainment, PlayStation Studios, and EA's Full Circle studio. The event, scheduled for July 14-16, will feature talks on game development, marketing, audio design, and business strategy from various industry professionals.
Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me'
Take-Two Interactive CEO Strauss Zelnick stated that Microsoft Gaming's new CEO, Asha Sharma, is a highly accomplished executive who will succeed without his advice. Zelnick emphasized that the key to success in the entertainment business is consistently making hit games, a principle he applies at Take-Two.
Phil Spencer Was Good for Xbox, but His Legacy Is Complicated
This article examines the complicated legacy of Phil Spencer during his tenure as the head of Xbox. While his leadership brought significant changes and moments of excitement, his overall impact is presented as multifaceted.
The Fastidiously Multiformat Square Enix Skips PS5 with Yet Another Game
Square Enix continues to promote a multiformat business approach, yet has released Bravely Default: Flying Fairy HD and Panoramasight: The Mermaid’s Curse as exclusives for Nintendo Switch, PC, and mobile, with the former also launching on Xbox platforms but notably skipping PlayStation 5. This pattern suggests potential deals with Microsoft, as indicated by Play Anywhere support, despite the expectation that PlayStation ports would perform better.
Fastidiously Multiformat Square Enix Skips PS5 with Yet Another Game
Square Enix's recent game releases, such as Bravely Default: Flying Fairy HD and Panoramasight: The Mermaid’s Curse, have launched on multiple platforms including PC, Xbox, and Switch, but notably skipped PlayStation 5. This contradicts the company's public statements about a multiformat approach, leading to speculation about potential deals with Microsoft and disappointment among PlayStation fans.
Phil Spencer Was Good for Xbox, but His Legacy Is Complicated - IGN
Phil Spencer is retiring after 38 years with Microsoft, concluding a 12-year tenure as Head of Xbox. His legacy is viewed as complicated, with shareholders seeing massive stock growth while some hardcore gamers point to increased subscription prices, fewer exclusives, and studio closures. Despite these criticisms, the article argues Spencer was a net positive, crediting him with saving Xbox during the Xbox One era, championing features like backwards compatibility and cross-play, and building a strong portfolio of studios and games.
Google Cloud's vision for AI in the game industry
Google Cloud envisions AI transforming the game industry by reducing friction and creating new opportunities for developers, rather than replacing them. Jack Buser highlighted AI's potential in pre-production, business strategy, and player experience, predicting that AI will fundamentally change game genres within three to five years.
Dynamic Pricing Reported in PlayStation Store
Sony has been conducting A/B price tests in the PlayStation Store since November 2025, affecting over 100 games across more than seventy regions. This dynamic pricing experiment, which includes both discounts and potential price increases, has expanded to the US market and involves first-party titles like Marvel's Spider-Man 2 and God of War Ragnarök, as well as games from major publishers. The move has sparked concern among users regarding potential price inflation and unfair practices.
Sega responds to concerns after recording $200 million impairment write-down for Rovio
Sega reported a $200 million impairment write-down for its acquisition of Rovio, citing over-reliance on local management and difficulties implementing Rovio's Beacon technology into its own mobile titles. CEO Haruki Satomi stated that Sega will learn from these challenges and reform its global publishing and marketing strategies to focus on data-driven approaches and IP-based sales.
Sega says yeah you're all real nice about our games—but you sure ain't buying them
Sega Sammy's financial results reveal a disconnect between critical acclaim and actual sales for many of its recent titles, leading to stagnant performance. The company is reviewing its marketing and sales mechanisms, and its acquisition of Rovio has resulted in a significant write-down due to underperformance.
Console Wars Help Fans Feel Like "Soldiers In Battle," Former Xbox Exec Says
Former Xbox executive Peter Moore believes he may have contributed to the intensity of console wars, drawing parallels to his experience in the competitive shoe industry. He argues that this intense competition, exemplified by the rivalry between Xbox, PlayStation, and Nintendo, drives innovation and leads to better gaming experiences for consumers.
'Exclusives Are Absolutely Not Happening': Xbox Helix Will Share Library with PS6
Microsoft CEO Asha Sharma has stated that Xbox will not pursue game exclusivity, indicating that future titles will be available on PC and potentially PlayStation 6. This comes amid speculation about the upcoming Xbox Helix hardware and contrasting strategies with Sony's focus on first-party exclusives.
Microsoft's CEO insists that Xbox, 'at its best, lifts the entire company' and that it will 'always' invest in gaming
Microsoft's CEO stated that the Xbox brand, when performing at its peak, benefits the entire company. He emphasized that Microsoft will consistently invest in its gaming division.
Analys: Playstation-spel på pc går sämre och skälet är (mild chock) senkomna releaser
An analysis suggests Sony's PlayStation games are underperforming on PC due to delayed releases, with PC players representing only 13% of the total player base within three months of a port, compared to 44% for titles launching simultaneously on PC and console. This strategy, unlike earlier successes with Horizon Zero Dawn and God of War, may lead Sony to reduce future PC releases for major single-player titles.
Capcom Has More Games to Reveal Before April 2027
Capcom has confirmed plans to announce new, unreveiled games before April 2027, in addition to its previously disclosed titles like Pragmata and Onimusha: Way of the Sword. The company will continue to focus on both new releases and sales from its catalog of older games. Upcoming releases include Monster Hunter Stories 3: Twisted Reflection, Mega Man Star Force Legacy Collection, and Pragmata across multiple platforms.
'Sony Finally Understands': Over 70% of PS5 Fans Agree with Decision to Scrap PC Ports
A significant majority of PlayStation 5 fans agree with Sony's decision to cease releasing major first-party exclusives on PC, according to a poll. This move aims to reinforce the value of the PlayStation 5 ecosystem, as PC ports have historically contributed a small percentage to overall revenue. Sony will continue to port live service games to other platforms.
The logic of platform exclusivity remains undefeated | Opinion
The article argues that despite consumer frustration, platform exclusivity remains a commercially sound strategy for console manufacturers like Sony and Nintendo. While Microsoft has moved towards multiplatform releases, Sony appears to be returning to a traditional exclusivity model, believing it drives hardware sales and overall platform appeal, even if PC ports of their games have not yielded significant conversion rates.
SEGA explains why it’s important for Yakuza to be on Nintendo Switch 2
SEGA's Yakuza series chief director Ryosuke Horii explained the strategic importance of bringing the franchise to the Nintendo Switch 2. He believes that while immediate sales are uncertain due to the younger user base, broadening the series' reach now is a long-term investment, aligning with a stock-based business model where games find audiences over time.
Microsoft CEO says 'I look at all agents as users', and that means AI ones too, as each agentic bot 'will…
Microsoft CEO Satya Nadella stated that the company views all AI agents as users, potentially expanding the total addressable market for Microsoft 365. He discussed how Windows is evolving into an agentic OS, where AI elements like Copilot could perform tasks autonomously with user permission. Nadella outlined three tiers of user interaction: delegated access, asynchronous work on behalf of the user, and a full digital worker with its own identity and tools.
