Business Strategy
Ongoing coverage on Business Strategy.
Latest coverage
How to Choose the Best Casino Game Development Studio for Your iGaming Project in 2026 | Invision Game
This guide outlines key factors for choosing a casino game development studio for iGaming projects in 2026. It emphasizes evaluating industry experience, regulatory compliance, technological innovation, customization capabilities, game design, scalability, and real money gaming expertise. Selecting the right partner is crucial for creating engaging gaming experiences and achieving long-term business success in the competitive iGaming market.
Hasbro Is Betting On Fewer, Bigger Video Games After $56 Million Write-Down
Hasbro has recorded a $56 million write-down related to its video game portfolio, leading to the cancellation of several titles planned for release in 2028 and beyond. CEO Chris Cocks outlined a new strategy focusing on fewer, bigger games, prioritizing owned intellectual property like Magic and Dungeons & Dragons, and concentrating investment on high-conviction titles and partnerships. While some projects like Exodus and Warlock remain on track for 2027, others, including a Dungeons & Dragons single-player action-adventure game, have been canceled.
Baldur's Gate and D&D owner Hasbro is down $56 million as its strategy of canceling almost everything…
Hasbro is reporting a $56 million loss on its digital games portfolio, leading to the cancellation of several unspecified titles planned through 2028. While Baldur's Gate 3 was a success, the company's broader strategy of investing in and then canceling projects has resulted in significant financial setbacks. CEO Chris Cocks stated the company is refocusing investments on franchises with the clearest upside.
Is Game Pass Still the Right Strategy for Xbox?
This article analyzes the current state and future strategy of Xbox Game Pass, questioning its sustainability and impact on game value. Despite initial excitement and acquisitions to bolster its library, internal sentiment appears negative, with reports of studios detesting the service and subscriber growth falling short of projections. While Game Pass remains a key, albeit paradoxical, component of Xbox's offerings, its future is uncertain amidst internal challenges and a need for renewed growth.
Does anyone know how to drive this thing?
The article critiques the current state of the video game industry, highlighting a perceived lack of direction and a focus on short-term profits over sustainable development. It points to Sony's struggles with live-service games and Microsoft's costly acquisition spree and subsequent layoffs as examples of poor management. The author argues that this trend of layoffs and uncertainty is detrimental to game development and player experience, contrasting it with companies like Capcom and Larian that have maintained stability and achieved success.
Business and Finance
GameStop CEO Daniel P. Moorer stated that physical video game sales are irrelevant to the company's business strategy. This statement highlights a shift in focus for the retailer amidst evolving market trends.
Saber's new business boss says the KOTOR remake will 'hopefully' be out in 2028
Saber Interactive's new chief business officer, Steve Allison, suggested that the Star Wars: Knights of the Old Republic remake might be released in 2028. While not an official statement, Allison mentioned the game as part of Saber's potential 2028 lineup. The remake, announced in 2021, has faced numerous delays and studio changes, with Saber Interactive confirming it is still in development.
Ubisoft pivots to "selective model" to reduce reliance on individual game launches
Ubisoft is shifting to a more selective business model, reducing reliance on individual game launches and focusing on its back-catalog and live service offerings. This strategy aims to navigate a competitive market and ongoing organizational changes, including cost reduction programs and addressing team stability concerns. CEO Yves Guillemot described the past financial year as one of decisive action to build a more focused, efficient, and resilient organization.
Ubisoft says "releasing a game too late" could "hinder its success" as Far Cry 7 wait settles into…
Ubisoft stated in its financial report that releasing games too late can harm their success due to waning market anticipation and competition. The company acknowledged that overly long development cycles can damage a game's reputation and lead to player loss. This comes as fans await Far Cry 7, Ghost Recon, and Beyond Good and Evil 2, with Ubisoft also undergoing significant layoffs.
Amid Assassin's Creed Black Flag Resynced furore, Ubisoft's latest financial report removes widely mocked claim microtransactions make games "more fun"
Ubisoft has removed the claim that microtransactions make games "more fun" from its latest financial report, following backlash over Assassin's Creed Black Flag Resynced's extensive in-game purchases. The company reiterated that the standard edition offers a complete experience and also highlighted ongoing investments in generative AI for game development.
PlayStation Ending Discs is Like Apple Shipping PCs Without Disc Drives in 2008, Says Analyst
Analyst Daniel Ahmad compares Sony's decision to end PlayStation disc production to Apple's removal of disc drives from PCs in 2008, suggesting the move is a future-facing inevitability driven by the dominance of digital sales. He notes that digital sales now account for around 80% on PlayStation and over 90% on Xbox, with physical media representing only about 5% of Sony's software revenue. Ahmad believes this shift allows Sony to increase margins, strengthen its ecosystem by preventing game resales, and focus on higher-spending core gamers.
Summary: what's happening at Xbox?
Xbox announced a major restructuring involving 3,200 job cuts, with 1,600 immediate layoffs, primarily affecting ZeniMax studios like Bethesda and id Software. Several studios, including Compulsion Games, Double Fine, Ninja Theory, and Undead Labs, are being sold off or spun out as independent entities. This move aims to refocus on high-earning franchises and improve profit margins, impacting the development of upcoming titles like The Elder Scrolls 6 and potentially State of Decay 3.
Xbox After The Layoffs: Studios Left And What They’re Making
Xbox has undergone significant restructuring, including layoffs and the divestment of five studios, as it aims to increase profitability and focus on major intellectual properties. This shake-up impacts numerous development teams and projects across Xbox Game Studios, Activision, Blizzard, and Bethesda, with a renewed focus on core franchises and a shift in business strategies like the exclusion of Call of Duty from Xbox Game Pass day-one launches.
Can a top-down, focused software strategy save Xbox? | Opinion
Xbox has undergone significant layoffs and studio closures, impacting 20% of its workforce and five internal studios, including Compulsion Games and Double Fine. This strategic shift, led by Asha Sharma, aims to address financial issues and improve first-party development, though the article questions the effectiveness of these measures and criticizes the company's past spending and treatment of developers.
Id Software co-founder John Carmack "can’t muster anger or outrage" over Xbox gutting the Doom studio, but does say it'll "dampen the mood of the founder reunion"
Id Software co-founder John Carmack expressed sadness but not anger over the recent layoffs at the studio, suggesting that the company may have been a marginal business for Microsoft. He believes games need to succeed financially to continue being produced and that executives aren't always the problem, though he acknowledges the possibility. Carmack hopes the studio can recover despite the uncertain future.
How do you put a price tag on a legacy like id Software's?
The article discusses the recent layoffs at id Software and contrasts Microsoft's handling of the studio's legacy with Costco's long-standing commitment to its $1.50 hot dog price. It questions Microsoft's stewardship of id Software's influential franchises like Doom and its proprietary id Tech engine, suggesting a lack of appreciation for their historical and creative value compared to their financial performance.
'All options are on the table, considering the drastic measure already put in place' — Could Microsoft sell Xbox? Analysts say it's too expensive for that, but that it could be dismantled piece by piece
Industry analysts are discussing the potential sale or dismantling of Microsoft's Xbox division amidst a significant restructuring. While a full sale is considered unlikely due to its high cost, analysts suggest that individual studios or intellectual properties might be sold off piecemeal. Xbox CEO Asha Sharma has acknowledged the business is 'not healthy' and is implementing changes to improve its financial performance and strategic direction.
Microsoft, Please Don’t Ruin Minecraft
Microsoft's new CEO Asha Sharma is reportedly looking to increase investment in Minecraft, drawing comparisons to Roblox's business model. This shift, occurring amidst significant studio cuts within Xbox, raises concerns that Microsoft may alter Minecraft's core gameplay and creative freedom to boost profitability, potentially moving away from its established identity as a sandbox for crafting and survival.
MINIBOSS SOLUTIONS FORMS ADVISORY BOARD, NAMES INAUGURAL MEMBERS
Miniboss Solutions, an embedded publishing leadership team, has established an advisory board with industry veterans Sarah Anderson and Yoshio Osaki as its inaugural members. The board will provide strategic counsel to Miniboss as it assists game studios like Smilegate and VOID Interactive with publishing strategy and execution. This move aims to enhance Miniboss's expertise and support its growth as a leader in the games industry.
Opinion: Welcome to the house of pain, brought to you by Xbox
Xbox is facing significant layoffs and studio closures despite massive investments in mergers and acquisitions, including the $70 billion purchase of Activision Blizzard King. CEO Asha Sharma cited a failure to meet growth expectations for Game Pass and multi-platform strategies as reasons for the 'reset,' which has resulted in over 7,000 job cuts across the company since January 2024, with more planned.