Business Sustainability
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Microsoft CEO says Xbox must become a sustainable business
Microsoft CEO Satya Nadella stated that the company's focus for Xbox is shifting towards making the business financially sustainable, rather than continuing to heavily subsidize it. He noted that monetization efforts have not always been successful, with more revenue sometimes generated on platforms like YouTube than by Microsoft itself. Nadella also touched on rising hardware costs due to semiconductor shortages and the need to integrate PC, console, and mobile gaming experiences.
Microsoft CEO says Xbox needs to be more sustainable: "We've not been monetizing that entertainment"
Microsoft CEO Satya Nadella stated that Xbox needs to become more economically sustainable and find better ways to monetize its entertainment offerings, as the company has been subsidizing rather than profiting from its products. New Xbox CEO Asha Sharma is leading a 100-day reset to address challenges including hardware costs, declining revenue, and the need for engineering self-reliance. While console exclusives are a focus, PC and cloud versions will remain available.
