Niche Gamer
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Microsoft CEO says Xbox must become a sustainable business
Microsoft CEO Satya Nadella stated that the company's focus for Xbox is shifting towards making the business financially sustainable, rather than continuing to heavily subsidize it. He noted that monetization efforts have not always been successful, with more revenue sometimes generated on platforms like YouTube than by Microsoft itself. Nadella also touched on rising hardware costs due to semiconductor shortages and the need to integrate PC, console, and mobile gaming experiences.
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