Corporate Branding
Ongoing coverage on Corporate Branding.
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Bethesda’s New Logo Looks Like It Actually Belongs To A Video Game Company
Bethesda Softworks has unveiled a new, cyberpunk-inspired logo to celebrate its 40th anniversary in the video game industry. This marks a significant departure from its previous logos, aiming for a more distinct brand identity. The company is also focusing on upcoming titles like Fallout 5 and The Elder Scrolls 6.
CD Projekt rebrands to CD Projekt Red
CD Projekt has officially changed its company name to CD Projekt Red to unify its brand with its primary game development studio. This decision, voted on at the company's general meeting, aims to improve brand consistency and market identification. The company is currently working on The Witcher 4, a sequel to Cyberpunk 2077, and other projects like Project Sirius and Project Hadar.
CD Projekt is rebranding as CD Projekt Red, but confusingly, CD Projekt Red is still CD Projekt Red
CD Projekt has officially rebranded to CD Projekt Red, unifying the company and its development studio under a single name. This change aims to streamline brand communication and identification on the global market. The company also reflected on the challenging launch of Cyberpunk 2077, with joint CEO Michał Nowakowski calling it a 'heartbreaking' period for the studio.
Fenris Creations CEO admits association of 'CCP' with China was causing trouble
Hilmar Veigar Petursson, CEO of Fenris Creations, acknowledged that the association of their studio's abbreviation 'CCP' with the Chinese Communist Party has caused issues. He stated that the company will not engage in a conflict with the Chinese Communist Party over the use of the acronym.
Microsoft Gaming Branding Was “A Temporary Legal Thing” for Activision Blizzard Acquisition – Rumor
A rumor suggests that Microsoft's rebranding of its gaming division to Microsoft Gaming was a temporary legal measure to facilitate the Activision Blizzard acquisition. The company has since reverted to the Xbox branding, with executives Asha Sharma and Matt Booty discussing future plans and a new logo. The initiative aims to refocus on console experiences and deliver great games.
