Microsoft Gaming Branding Was “A Temporary Legal Thing” for Activision Blizzard Acquisition – Rumor
A rumor suggests that Microsoft's rebranding of its gaming division to Microsoft Gaming was a temporary legal measure to facilitate the Activision Blizzard acquisition. The company has since reverted to the Xbox branding, with executives Asha Sharma and Matt Booty discussing future plans and a new logo. The initiative aims to refocus on console experiences and deliver great games.
Gaming Bolt
- Entities
- Microsoft
- Corporate Branding
- Activision Blizzard
- Xbox
- Matt Booty
- Mergers and Acquisitions
- Asha Sharma
- Phil Spencer
- Jez Corden
Original source
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