Microsoft Gaming Branding Was “A Temporary Legal Thing” for Activision Blizzard Acquisition – Rumor
A rumor suggests that Microsoft's rebranding of its gaming division to Microsoft Gaming was a temporary legal measure to facilitate the Activision Blizzard acquisition. The company has since reverted to the Xbox branding, with executives Asha Sharma and Matt Booty discussing future plans and a new logo. The initiative aims to refocus on console experiences and deliver great games.
- Entities
- Company: Microsoft
- Topic: Corporate Branding
- Company: Activision Blizzard
- Company: Xbox
- Person: Matt Booty
- Topic: Mergers and Acquisitions
- Person: Asha Sharma
- Person: Phil Spencer
- Person: Jez Corden
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