Customer Loyalty
Ongoing coverage on Customer Loyalty.
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I hate having to prove my brand loyalty just for the chance to buy hardware at full price
The author expresses frustration with anti-scalper measures implemented by companies like Sony and Valve, which require brand loyalty or purchase history to buy hardware. These systems, while intended to deter scalpers, create a 'dystopian brand loyalty test' and limit access for consumers without deep pockets or extensive gaming history.
Epic Employees Spill the Tea: Users Only Want Free Games, Then Dip Back to Steam
Former Epic Games employees have revealed that many users primarily engage with the Epic Games Store to claim free titles before returning to Steam. Despite significant investment in giveaways like Grand Theft Auto V and Control, the strategy appears to foster transactional behavior rather than long-term platform loyalty. This analysis explores the challenges Epic faces in competing with Steam's established ecosystem and user habits.
