Engagement Metrics
Ongoing coverage on Engagement Metrics.
Latest coverage
Xbox Is Testing A New Streak Feature That Could Make Gaming Feel (More) Like A Chore
Microsoft is testing a new 'streak' feature on Xbox consoles for users in the Insider program, which tracks consecutive days of console usage. This feature, which could be tied to Xbox reward points, aims to increase user engagement but may become irritating if notifications are intrusive.
Resident Evil games engagement leapt 50% following release of Zach Cregger's movie, but analysts say real value is in brand building
Player engagement with Resident Evil games saw a 50% increase around the release of Zach Cregger's movie, with daily active users rising from 500,000 to 750,000. Analysts note that while the transmedia impact is measurable, its primary value lies in long-term brand building rather than short-term sales boosts. Discounts also played a significant role in driving engagement, particularly for older titles like Resident Evil 2.
Roblox (RBLX) Q2 2026 DAUs grew 10% year-over-year, down from Q3 2025 highs
Roblox reported 123 million daily active users (DAUs) for Q2 2026, a 10 percent increase year-over-year but a continued decline from Q3 2025 highs. Hours engaged also decreased significantly, though revenue saw growth. The company's earnings missed revenue expectations despite a smaller than anticipated EPS loss.
