Evergreen Titles
Ongoing coverage on Evergreen Titles.
Latest coverage
Newzoo: Most established live-service and evergreen titles were flat or down year over year in H1 2026
Newzoo reports that most live-service and evergreen games saw flat or declining year-over-year performance in the first half of 2026, with growth limited to a few titles. Digital revenues declined in Western markets, attributed to free-to-play and annualised premium weakness. Console player growth is projected to increase to 3% in 2026, largely driven by the anticipated launch of Grand Theft Auto 6.
Inside Tencent's long-term strategy: live service, AI tools, and evergreen titles
Tencent's long-term strategy for its global games division centers on building sustainable communities through live service titles and evergreen IPs, alongside investing in high-quality talent and synergistic partnerships. The company is also embracing AI as a tool to enhance developer efficiency and iteration, rather than replace human roles, while navigating challenges in global integration and outsourcing.
