Filmmaking Technology
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The difference between Shot with IMAX and Filmed for IMAX
This article clarifies the distinction between 'Shot with IMAX' and 'Filmed for IMAX' labels used in cinema. It explains that a film can utilize both designations, leading to potential confusion for audiences regarding the production methods.
It's very difficult to watch The Odyssey the way Christopher Nolan intended, and IMAX CEO explains why
Christopher Nolan's film 'The Odyssey' faces challenges in its intended IMAX 70mm presentation due to a limited number of theaters worldwide capable of projecting the format. IMAX CEO Richard Gelfond explained that the scarcity stems from the lack of new IMAX film projectors being manufactured, requiring retrofitting of existing ones. Technical limitations, such as platter size, also influenced the film's runtime, with Nolan agreeing to keep it under three hours.
George Lucas says rejecting AI is like rejecting cars in favour of horses: 'There's nothing you can do about…
Filmmaker George Lucas compares the resistance to artificial intelligence in filmmaking to the rejection of cars in favor of horse-drawn carriages, arguing that AI is an inevitable technological advancement. He believes AI can also be used to identify fake content and track its origin, a task humans struggle with. While acknowledging AI's potential drawbacks, Lucas emphasizes its role in progress and the future of creative industries.
Spider-Man: Brand New Day will be the first film 'shot for Screen X,' as director says it's "something truly unique that nobody has experienced before"
Spider-Man: Brand New Day is the first film to be shot specifically for the ScreenX panoramic format, with director Destin Daniel Cretton confirming that footage was captured on set for the 270° viewing experience. While the film will not have IMAX screenings due to Tom Holland's other project, The Odyssey, it aims to offer a unique cinematic experience when it releases on July 31.
Andy Serkis says he doesn't see a difference between game and movie acting, and says "Hollywood is using video…
Actor Andy Serkis believes there is no fundamental difference between acting for video games and acting for film or television, approaching character development in the same manner. He also notes that Hollywood increasingly utilizes video game engines for movie pre-visualization and visual effects. Serkis is set to appear in the upcoming game Squadron 42.
The Mandalorian and Grogu director used Apple Vision Pro to preview the film in IMAX
Director Jon Favreau utilized an Apple Vision Pro app to preview the IMAX scope of his upcoming film, The Mandalorian and Grogu, during production. This allowed him to experience the film in its full aspect ratio, similar to being in an IMAX theater. Favreau also expressed more excitement for integrating existing consumer technology like the Apple Vision Pro and Unreal Engine into filmmaking than for AI.
Netflix just bought an AI startup founded by Ben Affleck
Netflix has acquired the AI filmmaking startup InterPositive, founded by Ben Affleck in 2022. The company, which operated in stealth mode, develops tools that generate AI models from production dailies for use in post-production tasks like color grading and visual effects. Affleck will serve as a senior advisor, and the entire staff will be integrated into Netflix.