Franchise IP
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KRAFTON: Subnautica 2 a "Franchise IP;" Five Games by Next Year
KRAFTON has announced that Subnautica 2 is considered a "Franchise IP" and plans to release five games by next year. The company reported record second quarter revenue and operating profit for 2026.
You might not hear that much about it anymore, but the PUBG series grew its revenue by 25% in the first half of 2026
Krafton announced that the PUBG intellectual property collectively generated 25% more revenue in the first half of 2026 compared to the previous year. This growth was driven by PUBG: Battlegrounds, PUBG Mobile, and Battlegrounds Mobile India, with recent collaborations and new modes cited as key factors. The company also noted strong early access performance for Subnautica 2, leading to its development as a franchise IP.
Krafton pledges to turn Subnautica into "franchise IP" after Subnautica 2 surpasses 5m sales in just 22 days
Krafton has announced its intention to develop the Subnautica series into a franchise IP following the success of Subnautica 2, which sold over 5 million units in its first 22 days of early access on Xbox Series X/S and PC. The company also addressed past legal disputes with Unknown Worlds developers, confirming a settlement that includes bonuses for staff.
