Game Marketing
Ongoing coverage on Game Marketing.
Latest coverage
Indie Dev’s Heartfelt Steam Launch Shows Why Small Studios Need Our Support
This article highlights the importance of supporting indie game developers through user reviews on platforms like Steam. It emphasizes the direct communication from small studios and how their success relies heavily on community engagement and honest feedback, contrasting it with the marketing strategies of larger corporations. The piece argues that supporting indie developers is crucial for the continued creativity and diversity of the gaming industry.
The Dragon and the Sword Publishers Make Bold Play for Steam Reviews
Indie publishers Shiravune and Co-FUN Games have adopted a direct strategy for their Steam launch of The Dragon and the Sword, explicitly asking players for positive reviews on launch day. This bold move aims to gain visibility in Steam's crowded marketplace, highlighting the challenges and evolving marketing tactics within the indie game sector.
State of Decay 3 was initially revealed when game didn't really exist, says developer
Undead Labs studio head Philip Holt revealed that the 2020 reveal trailer for State of Decay 3 was released when the game was barely a concept. He acknowledged that early reveals can build hype but also cause frustration. Todd Howard also commented on The Elder Scrolls VI's early reveal, noting Bethesda's focus on Starfield content.
Indie Dev Murky Launches ‘My Ghost Roommate’ on Steam After Months of Development
Indie developer Murky has launched their supernatural adventure game, 'My Ghost Roommate,' on Steam after months of development and community feedback. The developer emphasized the importance of community support and Steam reviews for indie game visibility. This launch highlights a modern approach to indie development, focusing on building a community and iterating based on feedback before and after release.
Vague Patch Notes: Cringe is good
This opinion piece argues that 'cringe' elements in game marketing, such as those seen in Amazon's promotional videos for Lost Ark and Throne and Liberty, are actually good and effective. The author suggests that genuine enthusiasm and a lack of shame, even if job-related, foster authentic connection and enrich the player experience, contrasting it with negative behaviors.
Respawn, PlayStation Studios and EA Full Circle among first speakers for Develop:Brighton 2026
Develop:Brighton has announced its first speakers for the 2026 conference, including representatives from Respawn Entertainment, PlayStation Studios, and EA's Full Circle studio. The event, scheduled for July 14-16, will feature talks on game development, marketing, audio design, and business strategy from various industry professionals.
"Just pretend we didn't announce it": Todd Howard knows The Elder Scrolls 6 teaser has haunted RPG fans for nearly 8 years, but its early reveal was about "informing our audience"
Bethesda Game Studios boss Todd Howard acknowledges that the teaser for The Elder Scrolls 6, revealed in 2018, may have been shown too early, leading to nearly eight years of fan anticipation with little new information. He explained that the early reveal was intended to inform the audience about ongoing projects, especially when new single-player games are expected.
Creating a successful Steam page is like ski jumping
Thomas Reisenegger of Future Friends Games discussed strategies for creating effective Steam pages, emphasizing that they function more as algorithm tests than traditional store pages. He highlighted the importance of revenue per impression and using visual assets like capsule images to maximize visibility and player engagement, comparing the process to ski jumping.
Nintendo Fans Are Done Waiting: The Direct Drought Hits Different in 2026
Nintendo is facing community frustration due to an unusual silence regarding their next Nintendo Direct presentation in March 2026. This lack of communication, which deviates from their established pattern, is causing speculation and impacting fan expectations and the broader gaming ecosystem. The article argues that consistent communication is vital for maintaining trust and managing expectations.
Grand Theft Auto VI Logo Sparks Scale Speculation Among Gaming Community
The logo for Rockstar Games' Grand Theft Auto VI has sparked speculation within the gaming community regarding the game's potential scope and scale. Players are dissecting the logo's design choices, viewing them as clues to the development priorities and creative direction of the highly anticipated title. This intense community analysis highlights the significant anticipation and investment surrounding Rockstar's next major release.
Crimson Desert's Will Powers Says Pearl Abyss Is Trying to Avoid Overhyping the Game
Pearl Abyss is reportedly taking steps to manage expectations and avoid overhyping their upcoming game, Crimson Desert. The company aims for a more grounded approach to marketing the title.
Don’t Die Drops Major Update This Week with Gaming Guild Partnership
The indie survival game Don't Die is set to release a major update within 24 hours, followed by a new trailer in 36 hours. The developers are also partnering with the gaming guild and marketing agency lorrxyz for a weeklong giveaway, aiming to boost community engagement and market the game.
A practical guide to indie comms: How studios can build visibility without burning out
This guide offers practical advice for indie game studios on building visibility without burnout, focusing on clarity, consistency, and connection in communications. It outlines a "tiers" framework for prioritizing comms efforts, emphasizing a sustainable approach to marketing that aligns with game development.
