Gaming Industry
Ongoing coverage on Gaming Industry.
Latest coverage
Microsoft Kills Gaming Brand, Returns to Xbox Identity
Microsoft is retiring the 'Microsoft Gaming' brand and re-establishing 'Xbox' as its primary identity for its gaming division. This strategic shift aims to leverage the established credibility and consumer recognition of the Xbox brand across all its gaming initiatives, including consoles, PC, and cloud services. The move coincides with a period of strong performance for Xbox and a broader industry trend towards authentic brand connection with gamers.
'We have to be honest about where we are; we're a challenger' - Xbox bosses share open letter about the future
Xbox, formerly Microsoft Gaming, has outlined a new strategy focusing on connecting players and creators globally, with console remaining central but with an emphasis on affordability and flexibility. Key priorities include hardware, content, experience, and services, with a goal to increase daily active players and elevate creator-centric platforms like Minecraft. The company acknowledges its challenger status and aims for pace, energy, and self-critique to drive future success.
Team Xbox Manifesto; Exclusives in Question
Xbox leadership, including Matt Booty and Asha Sharma, sent a message to Team Xbox employees acknowledging gamer frustration with the company's performance and challenges. The internal communication addresses the ongoing discussion around Xbox's exclusivity strategy.
‘We are Xbox’: New leadership further pledges to bring brand back to its previous glory
Microsoft Gaming is rebranding back to Xbox, with CEO Asha Sharma and Chief Content Officer Matt Booty pledging a renewed focus on the brand's core ideals. The company aims to build a global platform connecting players and creators, emphasizing console as foundational while extending the experience to any device via cloud gaming. Key focuses include daily active players, hardware, content, player experience, and services like Game Pass.
We Are Xbox
Xbox is undergoing a significant strategic shift, aiming to become a global platform for players and creators across console, PC, and mobile devices. The company acknowledges current player frustrations with infrequent feature drops and fragmented core experiences, and plans to focus on hardware, content, experience, and services to drive daily active players. This includes re-evaluating approaches to exclusivity and AI, and a renewed focus on the Xbox brand identity.
Gaming Nostalgia Thread Sparks Heated Console Generation Debate
A viral social media thread discussing first gaming consoles has sparked a debate about console generations and their impact on player experiences. The discussion highlights how different eras, from the Atari 2600 to modern platforms, shaped gamers' relationships with technology and storytelling. The thread also touches on the evolution of gaming accessibility and its current mainstream status.
Assassin's Creed actor Abubakar Salim jokingly warns Troy Baker about creating his own game studio: "Don't do it"
Voice actor Troy Baker is reportedly considering creating his own game studio, a move that prompted Abubakar Salim, known for Assassin's Creed Origins, to jokingly warn him against it. Salim, who runs Surgent Studios, cited the difficulties of game development, a sentiment echoed by others in the industry, though Pocketpair's John Buckley encouraged Baker to proceed.
Firstpoint VC launches with €50m fund to invest in AI-driven games and entertainment startups
Firstpoint VC has launched with a €50 million fund dedicated to investing in AI-driven gaming and entertainment startups, focusing on emerging markets in Türkiye, Eastern Europe, Southeast Asia, and Central Asia. The firm is led by general partners Burak Yılmaz and Mike Fischer, who bring extensive experience from companies like Square Enix, Epic Games, Amazon, and Microsoft. Firstpoint aims to identify and support early-stage companies that integrate AI at the core of their product development and growth strategies.
Gaming Icons, Discovering Earth, and Good in Gaming
This article is a plea for reader support for the gaming news website SUPERJUMP. It emphasizes the importance of donations to maintain independence and an ad-free experience, with 100% of contributions directly benefiting authors.
The home of gaming news!
Gfinityesports.com, part of Gfinity PLC, has established itself as a content provider for competitive gaming communities since 2019. The company emphasizes its team of passionate gamers and adherence to high editorial standards, including integrity, quality, and editorial independence, to deliver unbiased content.
The home of gaming news!
Gfinityesports.com, part of Gfinity PLC, has established itself as a content provider for competitive gaming communities since 2019. The company emphasizes its team of passionate gamers and adherence to high editorial standards, including integrity, quality, and editorial independence, to deliver unbiased content.
The home of gaming news!
Gfinityesports.com, part of Gfinity PLC, has established itself as a content provider for competitive gaming communities since 2019. The company emphasizes its team of passionate gamers and adherence to high editorial standards, including integrity, quality, and editorial independence, to deliver unbiased content.
The home of gaming news!
Gfinityesports.com, part of Gfinity PLC, has established itself as a content provider for competitive gaming communities since 2019. The company emphasizes its team of passionate gamers and adherence to high editorial standards, including integrity, quality, and editorial independence, to deliver unbiased content.
The home of gaming news!
Gfinityesports.com, part of Gfinity PLC, has established itself as a content provider for competitive gaming communities since 2019. The company emphasizes its team of passionate gamers and adherence to high editorial standards, including integrity, quality, and editorial independence, to deliver unbiased content.
Out of the Blue
The article discusses the unofficial 4/20 holiday and its increasing official recognition due to changing cannabis laws. It touches upon the intersection of cannabis culture and the gaming industry.
Games Inbox: Is Clair Obscur: Expedition 33 worth the hype?
Readers discuss whether Clair Obscur: Expedition 33, which won multiple awards including Best Game at the BAFTAs, lives up to the hype, with some considering purchasing it despite not typically enjoying RPGs. Other topics include the merits of the PlayStation 4 generation, the future of VR, and the perceived bias in the BAFTA video game awards.
Weekend Discussion - April 18, 2026
This article is a brief weekend discussion post, welcoming readers to Saturday night. It does not contain specific gaming news or details.
Physical vs Digital Games: Souls Fans Spark Collection Debate
A debate has resurfaced among gamers, particularly Souls series fans, regarding the merits of physical versus digital game ownership. While digital offers convenience and instant access, physical collectors value the tangible aspect of owning games as artifacts. The article suggests a hybrid approach, where highly valued games are kept physical while others are acquired digitally, acknowledging that the core of the debate lies in control over one's game library.
Jennifer English Wins BAFTA for Expedition 33 with Perfect ‘Bloody Hell’ Speech
Jennifer English made BAFTA history by winning the award for best performance in Expedition 33, beginning her acceptance speech with a memorable "bloody hell." This win is seen as a significant moment for the recognition of gaming performances within mainstream awards. The article highlights the growing respect for the gaming medium as an art form and the technical advancements in motion capture and animation that contribute to compelling character performances.
New Game’s Wild Hardware Specs Leave Steam Users Stunned
Recent discussions on Steam highlight increasingly demanding PC hardware requirements for new games, leading to debates about affordability and upgrade cycles. While powerful hardware enables complex game calculations and larger worlds, it creates a significant financial barrier for many gamers. This trend contrasts with the fixed hardware experience of consoles, pushing PC players to constantly evaluate their systems against escalating demands.
