Gen Z
Ongoing coverage on Gen Z.
Latest coverage
Chirstopher Nolan celebrates Backrooms' success, believes younger generations are rejecting AI: 'Their judgement of AI slop has been immediate and harsh'
Director Christopher Nolan believes younger generations are actively rejecting AI-generated content, particularly in filmmaking, seeing it as "AI slop." He contrasts this with the success of indie horror films like "Backrooms" and "Obsession," which prioritize practical effects and tactile storytelling. Nolan suggests this rejection of AI is a reaction against overly virtual environments and a renewed interest in more tangible creative methods.
400 Million Fans: Study Finds How Esports Influences Gen Z and Their Purchasing Behaviours
A new study by ESL FACEIT Group, Hero Esports, and Niko Partners reveals that esports significantly influences Gen Z purchasing behaviors, with 74% reporting that advertising and brand participation in gaming spaces affect their buying decisions. The research, based on 8,000 Gen Z respondents aged 13-30, highlights that 85% notice branding in esports, and 66% have purchased products due to collaborations with esports teams, games, or players. The study also details Gen Z's diverse interests beyond gaming, including music, streaming, and sports, indicating broad opportunities for authentic brand engagement.
Backrooms Cetak Rekor Debut Box Office untuk Horor Orisinal
The psychological horror film Backrooms achieved the biggest debut in history for an original horror movie, earning $81 million domestically and $118 million globally. Directed by the young Kane Parsons, the film's success marks a significant achievement for A24 and Chernin Entertainment, surpassing previous box office records and demonstrating the appeal of liminal spaces and original horror concepts to younger audiences.
To make video games for Gen Z, be authentic
Former Hollywood executive Sharon Tal Yguado stated that while Gen Z and Gen Alpha are not engaging with traditional $70 AAA games, they are actively playing titles like Roblox, Minecraft, and Fortnite. Yguado emphasized that authenticity and community are key to reaching these younger demographics, who prefer influencer recommendations over polished marketing. Astrid Entertainment is developing a co-op game with creative tools specifically for this audience.
Low Cut Connie releases new single “Little Freakers” — MP3s & NPCs
Philadelphia artist Low Cut Connie has released a new single titled "Little Freakers" from their upcoming protest album "Livin in the USA," due July 3 via Contender Records. The artist describes the song as an anthem for young Gen Z individuals expressing diversity and protesting fascism through art. Low Cut Connie is also embarking on solo and full band tours throughout the spring and summer.
