To make video games for Gen Z, be authentic
Former Hollywood executive Sharon Tal Yguado stated that while Gen Z and Gen Alpha are not engaging with traditional $70 AAA games, they are actively playing titles like Roblox, Minecraft, and Fortnite. Yguado emphasized that authenticity and community are key to reaching these younger demographics, who prefer influencer recommendations over polished marketing. Astrid Entertainment is developing a co-op game with creative tools specifically for this audience.
- Entities
- Game: Minecraft
- Game: Roblox
- Game: Lethal Company
- Game: Fortnite
- Topic: Video Game Marketing
- Game: Grand Theft Auto Online
- Topic: Live Service Games
- Topic: Gen Z
- Company: Astrid Entertainment
- Person: Sharon Tal Yguado
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