Loyalty Programs
Ongoing coverage on Loyalty Programs.
Latest coverage
Mistplay Launches Mistplay Audience Network Following Strategic Acquisitions, Marking Major Expansion in Rewarded Advertising
Mistplay has launched the Mistplay Audience Network, a unified rewarded advertising platform integrating its acquisitions of Connected Rewards and MyChips. This expansion aims to increase the scale and reach of rewarded advertising across mobile apps, offering advertisers access to new audiences and publishers enhanced engagement and revenue through rewarded gameplay and in-app activities.
MapleStory N Celebrates First Year with Power Crystal Rewards, MVP System, and Event Series
MapleStory N is celebrating its first anniversary with a series of in-game events running from May 14 to June 10. The celebration includes daily activities, boss challenges, mini-games, and exclusive shopping options. A key feature is the Power Crystal Payback event, offering players 30% back on NESO spent, capped at 100 million Power Crystals. The game also introduces a new MVP system to reward player tiers.
Microsoft Gives Xbox Players Double Rewards Points on Birthdays
Microsoft has launched a new Xbox Rewards 'birthday bonus' feature that grants players double points on all Xbox Store purchases made during their birthday week. This initiative aims to personalize the player experience and strengthen community ties, fitting into Microsoft's broader strategy of making Xbox feel more like a community. The bonus is exclusive to the digital storefront and reflects the company's data advantage in offering personalized rewards.
Why Existing-Player Rewards Matter More in Social Casino Ecosystems
In social casino ecosystems, existing-player rewards are more crucial for long-term retention than initial sign-up bonuses. Platforms that offer daily bonuses, streak-based rewards, and loyalty incentives foster repeat engagement, turning one-time visits into ongoing player habits.
2026 Coachella NFTs: Active Yet Questionable Value
Coachella is shifting its NFT strategy from decentralized ownership to a structured loyalty program called 'Coachella Quests,' built on the Avalanche blockchain. This gamified approach allows attendees to earn NFTs that unlock exclusive perks, reflecting a broader market trend towards utility-focused digital assets over speculative investments.
Using Nintendo Switch 2 GameChat will reward players with Platinum Points for a limited time
Players can earn 100 Platinum Points by participating in GameChat sessions on the Nintendo Switch for a limited time. These points can be redeemed for new themed icon elements.
Nintendo Wants To Bribe You To Use GameChat On Switch 2
Nintendo is incentivizing players to use the GameChat feature on the Nintendo Switch 2 by offering My Nintendo Platinum Points and profile icons. Players can earn 100 Platinum Points and claim limited-time icons by simply opening the GameChat application before April 22. GameChat, a service similar to Discord, requires a Nintendo Switch Online subscription and allows players to communicate while sharing gameplay.
Mistplay Completes Acquisition of Connected Rewards, Expanding Its Rewarded Loyalty Platform
Mistplay has finalized its acquisition of Connected Rewards from Mobivity Holdings Corp., integrating it into Mistplay's LoyaltyPlay platform. This move expands Mistplay's ability to foster brand loyalty by connecting in-game engagement with real-world rewards and commerce. Both companies' leaders expressed enthusiasm for the potential to drive deeper customer relationships and measurable growth through this unified loyalty solution.
My Nintendo Gold Points Going Away - NintendoFuse
Nintendo is discontinuing its My Nintendo Gold Points program on March 24, 2025, at 9:30 PM PDT. While Gold Points will no longer be earned on digital purchases or new physical game releases after this date, existing points will remain valid for 12 months after issuance. The My Nintendo Platinum Points program will continue unaffected.
Switch 2 will mean the loss of this great Nintendo eShop feature
Nintendo will discontinue its My Nintendo Gold Points rewards system for digital purchases on the Nintendo eShop starting April 1, 2025. Existing Gold Points will remain valid for 12 months from their earning date. This change precedes the upcoming launch of the Nintendo Switch 2, suggesting a potential overhaul of Nintendo's loyalty programs and eShop strategy.
