GIGames IndustryPositive
US video game consumer spending predicted to reach $62.8bn in 2026
US consumer spending on video games is projected to reach $62.8 billion in 2026, a 3% increase driven by anticipated sales of the Nintendo Switch 2 and Grand Theft Auto 6. Circana forecasts that 2026 could surpass the 2021 all-time high, despite potential headwinds from component costs affecting hardware sales. Strong software releases and subscription engagement are expected to bolster the market.
