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Nintendo designed the DS and Wii to normalize "being a gamer" says Shigeru Miyamoto: "We don't say…
Nintendo executive Shigeru Miyamoto explained that the Nintendo DS and Wii were designed to normalize "being a gamer" and attract a wider audience, contrasting with the GameCube's perception as a console solely for dedicated players. He discussed how the company analyzed sales data and concluded that unique, accessible hardware interfaces were key to expanding the market beyond traditional gamers.
