Marketing
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Nier: Automata director Yoko Taro says Square Enix anniversary tease just means the publisher wants to…
Nier: Automata director Yoko Taro believes Square Enix's "to be continued..." message for the game's 9th anniversary tease is a way to continue making money from the franchise. Producer Yosuke Saito confirmed he requested the message for the anniversary video, though the continuation of the series remains uncertain. The discussion highlights the franchise's extensive merchandising and collaborations.
It’s just weird that Xbox has rebranded to XBOX on the back of 12,000 people voting for it in a poll
Microsoft's gaming division CEO Asha Sharma initiated a poll on X asking users to vote on whether the brand should be stylized as 'Xbox' or 'XBOX'. Despite a low participation rate of around 19,000 votes, the company appears to be adopting the capitalized 'XBOX' branding, a move the author criticizes as a superficial marketing tactic that fails to address the console's competitive struggles.
NieR: Automata’s “to be continued…” message didn’t mean what fans expected
NieR: Automata producer Yosuke Saito clarified that the "To be continued..." message at the end of the game's 9th-anniversary stream was a lighthearted way to express the team's desire to continue the franchise, not a direct sequel tease. Director Yoko Taro humorously suggested it meant the team intended to continue making money. The article also touches on the unexpected massive success of NieR: Automata, with sales exceeding 10 million copies, and the pressure this has placed on the development team.
Saturday Consolidation
Microsoft appears to be rebranding its Xbox division to simply 'XBOX'. The article also notes the launch trailer for Smalland: Survive the Wilds on Nintendo Switch.
Nintendo hiring for a new role titled Movie Project Promotion Manager
Nintendo is hiring for a new Movie Project Promotion Manager to oversee marketing and promotional activities for film projects based on its intellectual property. The role requires business-level English proficiency and a deep understanding of Nintendo's games and IP.
NFL Team Reveals Schedule With Halo After Using Minecraft Last Year
The Los Angeles Chargers revealed their 2027 NFL schedule using Halo Infinite's Forge mode, a creative marketing effort that follows their use of Minecraft for last year's schedule. Xbox CEO Asha Sharma acknowledged the reveal on X. The article also notes that Madden NFL 27 is expected to launch in August for PC, PlayStation 5, Xbox Series X, and Nintendo Switch.
NFL Team Reveals Schedule With Halo After Using Minecraft Last Year
The Los Angeles Chargers revealed their 2027 NFL schedule using Halo Infinite's Forge mode, a creative marketing effort that follows their use of Minecraft for last year's schedule. Xbox CEO Asha Sharma acknowledged the reveal on X. The article also notes that Madden NFL 27 is expected to launch in August for PC, PlayStation 5, Xbox Series X, and Nintendo Switch.
BFI announces recipients of IBD awards, launches new funding stream for UK devs
The BFI has announced recipients for its International Business Development awards and launched a new funding stream for UK game developers' marketing efforts, following an increase in its UK Global Screen Fund budget. Dlala Studios and Newfangled Games are among five independent studios receiving grants ranging from £50,000 to £200,000 to support international growth and IP development. A new Video Games Release funding stream offers up to £50,000 for marketing, promotion, and localization costs.
'Get a PlayStation 5 today to be ready for when Grand Theft Auto 6 launches' — GTA 6 marketing has seemingly kicked off as Sony urges PS4 users to finally upgrade to the PS5
Sony is prompting PlayStation 4 users who wishlisted Grand Theft Auto 6 to upgrade to a PlayStation 5, signaling the start of the game's marketing campaign. The game is slated for a November 19, 2026 release on PlayStation 5 and Xbox Series X/S, with Rockstar Games confirming it will not launch on PC initially.
Gears of War: E-Day Release Date Might Be Tied To WWE Event
A new WWE event sponsored by Gears of War: E-Day, scheduled for September 11-13, may reveal the game's release date. This follows a pattern of WWE events teasing game releases, with Gears of War: E-Day potentially targeting a late September or early October 2026 launch to avoid conflicts with Grand Theft Auto 6. Microsoft is expected to provide more details during the Xbox Games Showcase on June 7th.
Gears of War: E-Day is officially sponsoring WWE Triplemania, potentially hinting at a September release date window for…
Gears of War: E-Day is sponsoring WWE's Triplemania event, leading to speculation about a potential September 2026 release window. While Xbox Game Studios has only confirmed a 2026 launch, a dedicated Gears of War: E-Day Direct is scheduled after the Xbox Games Showcase on June 7. The game's release will need to be strategically placed to avoid competition with Grand Theft Auto 6 and other upcoming Xbox titles.
GTA 6 Emails Fuel Rumors as Fans Expect News from Rockstar
Fans are speculating about potential Grand Theft Auto 6 news from Rockstar Games after some players reported receiving marketing emails from Sony. These emails have fueled rumors and increased anticipation for an official update.
PS4 Players Are Getting PS5 Upgrade Notifications Before GTA 6 Launch
Sony has begun sending notifications to PlayStation 4 players, encouraging them to upgrade to a PlayStation 5 for the upcoming launch of Grand Theft Auto 6. These alerts, appearing for players who wishlisted the game or play Grand Theft Auto V, highlight that Grand Theft Auto 6 will not be available on last-gen consoles when it releases on November 19, 2026. This move is seen as a push to drive PlayStation 5 sales and potentially signals that marketing for the game is ramping up.
Forza Horizon 6’s PS5 Delay Is Getting Harder To Defend
The article discusses the staggered release of Forza Horizon 6, questioning why the PlayStation 5 version is delayed despite reports of it being targeted for a while. It explores potential reasons including development time, optimization for various platforms, and Microsoft's strategy regarding exclusivity and Game Pass revenue. The author suggests that while the delay is a missed opportunity, Microsoft may be focused on long-term sales and driving engagement with their ecosystem.
Clash Royale Launches Wild “Rhino Riding” Sport in New Short Film | Invision Game Community
Clash Royale has launched a new short film titled 'Rhino Life' to introduce a fictional extreme sport called Rhino Riding, inspired by the Finnish hobby horsing movement. The film, directed by Ty Evans, blends real-world action sports with the game's fantasy style and coincides with the release of the new Hero Dark Prince card, which features a rhino-like mount.
GTA 6 Fan Spends 3 Months Charting the Planetary Positions for Every Rockstar Trailer Drop Since 2007 to Predict Trailer 3 Release Date
A Grand Theft Auto 6 fan has spent three months analyzing planetary positions during previous Rockstar Games trailer releases since 2007 in an attempt to predict the release date of Trailer 3. This fan theory delves deep into the game's marketing cycle.
GTA 6 lands PlayStation 5 marketing deal, as Take-Two head implies PC is not Rockstar's "core" audience
Grand Theft Auto 6 has a marketing deal with PlayStation, and its developer Rockstar Games prioritizes console releases, according to Take-Two CEO Strauss Zelnick. While PC sales now represent a significant portion of revenue, Zelnick stated that serving the core console audience first is paramount. This strategy aligns with previous Rockstar releases like Grand Theft Auto 5 and Red Dead Redemption 2, which launched on PC after their console debuts.
PlayStation Seemingly Lands GTA 6 PS5 Marketing Deal
Sony has reportedly secured a marketing deal for Grand Theft Auto 6, according to Bloomberg journalist Jason Schreier. Take-Two CEO Strauss Zelnick indicated that console exclusivity windows are not tied to marketing deals with platform holders like Sony. Marketing for the highly anticipated game is set to begin this summer ahead of its November 2026 release.
Marathon Was Reportedly Played by 2.2 Million Players in Launch Month, 1.1 Million on PC
Analytics firm Ampere estimates that Marathon was played by 2.2 million players in its launch month, with 1.1 million on PC, 660,000 on PlayStation 5, and 525,000 on Xbox Series X/S. Former Square Enix director Jacob Navok suggested Sony's lack of marketing for the title indicates a lack of faith, despite its popularity on Xbox Series X/S.
As PS5 Exclusive Saros Launches, Its Eclipse Looks Terrifying Against Our Planet's Skylines
The PlayStation 5 exclusive game Saros has officially launched today. To celebrate, the game's developer has created a marketing campaign that superimposes the game's terrifying eclipse over major city skylines around the world, including San Francisco, Toronto, London, Sydney, and Tokyo.
