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As PS5 Exclusive Saros Launches, Its Eclipse Looks Terrifying Against Our Planet's Skylines
The PlayStation 5 exclusive game Saros has officially launched today. To celebrate, the game's developer has created a marketing campaign that superimposes the game's terrifying eclipse over major city skylines around the world, including San Francisco, Toronto, London, Sydney, and Tokyo.
Capcom uses Pragmata star Diana to make fun of Resident Evil heartthrobs Leon Kennedy and Chis Redfield
Capcom is using Diana, the star of its upcoming game Pragmata, to playfully tease fans and characters from its other franchises, including Resident Evil and Monster Hunter. The character has "hacked" into various game accounts on Twitter to comment on in-game events and fan curiosities, such as Leon Kennedy's marital status and Chris Redfield's strength.
Inkle's Jon Ingold on why self-publishing is where it's at
Inkle co-founder Jon Ingold argues that self-publishing offers greater freedom and control over intellectual property, despite potential benefits from publishers like marketing and distribution. Ingold highlights Inkle's success with titles like 80 Days and TR-49, emphasizing the ability to experiment with game design and pricing without publisher interference. While acknowledging the marketing advantages publishers can offer, Ingold ultimately advocates for developers to maintain ownership and flexibility.
Marathon’s Lack of Marketing by Sony Indicates Lack of Faith, Says Former Square Enix Exec
Former Square Enix executive Jacob Navok believes Sony's lack of marketing for Bungie's extraction shooter Marathon indicates a lack of faith, citing low concurrent player numbers on Steam and minimal promotion on the PlayStation 5 dashboard. Despite selling around 1.2 million copies, with PlayStation 5 and Xbox Series X/S trailing PC in sales, the game's player acquisition is slower than similar titles, partly due to UI/UX issues and a rushed launch after its beta.
GTA VI Fans Predict Rockstar Will Break Silence Next Month | HappyGamer
Fans are speculating that Rockstar Games will break its silence on Grand Theft Auto VI in May 2026, with predictions ranging from a delay announcement to the release of a third trailer and pre-order availability. This anticipation highlights a growing impatience within the community for concrete information, contrasting with Rockstar's historically secretive marketing approach. The game's immense cultural and economic significance means its development and marketing strategy are being closely watched by the wider industry.
Starsavior Drops Mysterious Fei Character Gameplay Footage | HappyGamer
Developer MagicAnimeX has released gameplay footage for a character named Fei in their upcoming game, Starsavior. The announcement was made with minimal fanfare, focusing on building anticipation through mystery. This character-focused reveal highlights a modern marketing approach that values gradual unveiling and player imagination over extensive feature lists.
Sony's "lack of marketing push" on Marathon "speaks to the lack of faith from the platform holder," says former Square Enix exec
A former Square Enix executive believes Sony's limited marketing for Bungie's Marathon indicates a lack of faith in the title. Despite Marathon being the most played game on Xbox last month, its presence on PlayStation dashboards is minimal. This lack of promotion is contrasted with Microsoft's typical support for its first-party titles and the potential for Marathon to be a major success if marketed effectively.
GTA 6 Marketing Campaign Will Start Soon, Take-Two CEO Confirms | HappyGamer
Take-Two Interactive CEO Strauss Zelnick confirmed that the marketing campaign for Grand Theft Auto 6 will begin "soon." This statement, made directly by Zelnick, suggests significant progress in the game's development and signals that official promotional materials are imminent. The announcement has generated considerable excitement and speculation within the gaming community regarding the game's release window.
Mystery Version 6.6 Leaks Have Gaming Community Losing Their Minds | HappyGamer
A mysterious "6.6 leaks" tweet has caused widespread speculation and excitement within the gaming community, highlighting the significant impact of leaks on player engagement and industry discourse. Despite the lack of specific game information, the ambiguity surrounding the leak has generated considerable discussion, demonstrating the power of mystery in the current gaming landscape.
Helldivers 2's Liberation for Your Leisure Campaign Turns War Into Weekend Plans | HappyGamer
Sony's new marketing campaign for Helldivers 2, titled "Liberation for Your Leisure," frames the co-op shooter as a form of relaxation and escapism. The campaign highlights the game's satirical take on propaganda and violence, acknowledging its success on both PlayStation 5 and PC. This approach aims to sustain player momentum and attract new audiences to the live service title.
Indie dev discovers nuclear fusion of Steam marketing, flies up wishlist charts thanks to bashful anime girl with freckles who parries machine giants with a chainsaw
The indie game Motorslice, developed by Regular Studio, has seen a significant surge in Steam wishlists, reaching the 150th most-wishlisted position. This success is attributed to its "bashful anime girl" protagonist and effective marketing strategies, including an interactive main menu. The game is officially described as a "slice of life action-adventure" and is set to release on May 5 for Steam, PlayStation, and Xbox.
Resident Evil and Pragmata crossover teased as Capcom profits surge
Capcom has initiated a social media crossover between its new game Pragmata and the Resident Evil franchise, with Pragmata's protagonist Diana 'hacking' into Resident Evil's accounts. This collaboration coincides with Capcom raising its earnings forecast for the fiscal year ending March 2027, driven by strong sales of Resident Evil 4 and other catalogue titles.
Japanese FX company confirms original Star Fox puppets have been destroyed
An FX company has confirmed that the original live-action puppets created to promote the Super Nintendo game Star Fox have been destroyed. Due to the fragile nature of the materials used, the puppets deteriorated and had to be disposed of after production concluded.
Final Fantasy VII's Sephiroth Has Taken Up Brewing
Asahi has partnered with Square Enix for a unique marketing campaign in Japan featuring Final Fantasy VII Rebirth character Sephiroth. The collaboration includes a canned alcoholic beverage called Mirai no Lemon Sour, which features Sephiroth slicing lemons with his Masamune sword. A pop-up bar themed after Tifa's Seventh Heaven will also open in Tokyo.
Nintendo’s original Star Fox puppets confirmed to have been destroyed
Nintendo's original Star Fox puppets, used for promotional materials and the first game's boxart, have been confirmed as destroyed. The Japanese FX company Shirogumi stated the puppets, made of natural rubber and covered in fur and feathers, deteriorated due to exposure to air. These puppets were created for characters like Fox McCloud, Falco Lombardi, Peppy Hare, and Slippy Toad.
Pragmata's Diana Hacks Resident Evil Social Pages, and It's Just Adorable
Capcom has allowed Diana, the protagonist from the upcoming game Pragmata, to take over the social media accounts of its Resident Evil franchise. Diana has been depicted hacking into Resident Evil's social pages, exploring Raccoon City, and learning about the Umbrella Corporation's sinister creations, including zombies. Pragmata itself is described as a cracking action game and one of the best PlayStation 5 games of 2026 so far.
GTA 6 Trailer 3 Speculation Heats Up Before Rockstar Earnings | HappyGamer
Speculation surrounding the release timing of the third trailer for Grand Theft Auto 6 is intensifying, with fans closely monitoring Take-Two Interactive's upcoming earnings call for potential clues. Historically, these corporate events have preceded major announcements from Rockstar Games. The article also touches on developer departures and broader industry trends like talent mobility and work-life balance discussions.
Game Studios Need to Stop Breaking Our Hearts With Early Announcements
This article discusses the industry practice of announcing games years before their release, leading to prolonged anticipation and eventual disappointment for players. Examples like the Star Wars: Knights of the Old Republic remake and Star Wars Eclipse are cited as frustrating instances of this trend. The author suggests studios should wait until games are closer to launch, ideally 12-18 months out, to make announcements, emphasizing the importance of rebuilding player trust through transparency and timely releases.
As its 'we can change' campaign continues, Xbox unveils new logo, and it's an intentional blast from the past
Xbox has unveiled a redesigned logo as part of its ongoing 'we can change' campaign, featuring a vibrant green reminiscent of the original 2001 logo. New CEO Asha Sharma is implementing significant changes, including a new marketing strategy and a focus on 'great games' and the 'future of play'.
Titanium Court Launches With Indie Developer’s Charmingly Chaotic Announcement
Indie game Titanium Court launched on Steam with a charmingly chaotic announcement from its developer, Nathan. Nathan turned a missed message about early access into an offer for all players to purchase the game a day early, highlighting the value of authentic developer-player communication in the gaming industry. This approach contrasts with the more corporate and layered communication typical of larger studios, emphasizing personality and human connection.
