Mid-tier Games

There's a rising demand for new, mid-size games at affordable prices - and 4Divinity believes China has the answer

Publisher 4Divinity sees significant opportunity in China's mid-size game development scene, noting a global demand for new intellectual property at affordable price points. Head of Global Publishing Phil Doust highlights the differences in marketing approaches between Western and Chinese audiences, and believes China can fill the gap left by the industry's trend towards large-scale franchises.