There's a rising demand for new, mid-size games at affordable prices - and 4Divinity believes China has the answer
Publisher 4Divinity sees significant opportunity in China's mid-size game development scene, noting a global demand for new intellectual property at affordable price points. Head of Global Publishing Phil Doust highlights the differences in marketing approaches between Western and Chinese audiences, and believes China can fill the gap left by the industry's trend towards large-scale franchises.
- Entities
- Game: The Defiant
- Topic: Cost of Living Crisis
- Company: 4Divinity
- Topic: New IP
- Game: Sword Sage: Awakening
- Game: Realm of Ink
- Company: Hoyoverse
- Game: Marvel Rivals
- Game: Atomic Heart
- Platform: PC
- Topic: Mid-tier Games
- Game: Black Myth: Wukong
- Topic: Live Service Games
- Game: Clair Obscur: Expedition 33
- Company: Rockstar Games
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