Monetization
Ongoing coverage on Monetization.
Latest coverage
Sony makes twice as much money from you on PS5 compared to PS4
Sony is prioritizing monetizing existing PlayStation 5 owners over acquiring new ones, as the company makes significantly more revenue per user on the current generation console compared to the PlayStation 4. This strategy focuses on recurring revenue from services like PlayStation Plus and digital purchases, while physical game sales decline.
Getting GTA Online players to move on to GTA 6 Online is going to be "a mess" for Rockstar, Valve veteran says
Valve veteran Chet Faliszek believes transitioning players from Grand Theft Auto Online to a potential Grand Theft Auto 6 Online will be a significant challenge for Rockstar Games. He questions how Rockstar will convince players to abandon a decade of investment and suggests that improved monetization will be a key, albeit potentially controversial, driver for the move. Faliszek also notes that Rockstar's strategy of delaying the online component at launch is a smart move to avoid initial backlash.
MMO Business Roundup: Savvy Games’ CEO, Nvidia’s AI filter, and PlayStation 5’s monetization
This business roundup covers several key developments in the gaming industry. Savvy Games Group's CEO Brian Ward is stepping down, Nvidia's DLSS AI filter is criticized for negatively impacting game performance, and Sony's CEO Hiroki Totoki outlined plans to focus on monetizing the existing PlayStation 5 user base, particularly PlayStation Plus subscribers.
Reading the Meta: Which Skin Aesthetics Hold Community Favor Long-Term
This analysis explores the psychological design of virtual economies in live-service games, contrasting Blizzard's Overwatch 2 coin system with Grinding Gear Games' orb-based economy in Path of Exile. It argues that proprietary currencies reduce the 'pain of paying' and discusses how these principles have influenced other digital sectors like crypto and loyalty programs.
Roblox Bans Games That Pay Kids to Keep Scrolling in Wake of Steal an Egg Uproar
Roblox Corporation has updated its policies to ban games that reward players for continuous media feed consumption, following backlash over the popular game 'Steal an Egg.' This change aims to create a safer environment for younger users by prohibiting mechanics that combine infinite scrolling feeds with rewards. The update comes amidst ongoing investigations by the U.S. Senate and several states into allegations of child exploitation on the platform.
Roblox applies restrictions to games featuring "reward-driven media feeds" available in Roblox Kids and Select
Roblox has implemented a new policy restricting "reward-driven media feeds" within its Kids and Select categories. This change specifically targets games that combine media feeds with mechanics like autoplay, infinite scroll, and rewards for continuous viewing, aiming to enhance child safety on the platform. The policy was reportedly enacted following issues with the game 'Steal an Egg'.
CyberLeek Puts a $169,000 Monero Price Tag on Talking to GTA VI Leakers
The group known as CyberLeek is demanding a 400 Monero donation, equivalent to approximately $169,000, from anyone wishing to contact them regarding Grand Theft Auto VI leaks. This cryptocurrency scheme is in addition to soliciting donations for a Solana-based meme coin, which has reportedly already generated significant revenue. Rockstar Games has remained silent, while its parent company has issued subpoenas to various platforms in an attempt to identify the source of the leaks.
The Daily Grind: Would you pay money to place an in-game ad in an MMO?
This article discusses the potential for players to pay real money for in-game advertising space within MMORPGs like Final Fantasy XIV. Commenters suggest this could be a viable monetization strategy for companies like Square Enix, offering an alternative to spamming global chats for guild or event promotion.
NBA 2K27 – Everything You Need to Know
NBA 2K27, developed by Visual Concepts, is set to release on September 4th for PlayStation 5, Xbox Series X, Nintendo Switch 2, and PC. The game will feature enhanced AI defenders, a dynamic dunk meter, and a nighttime aesthetic for The City. New features in MyNBA include second-apron rules, and the Auction House will be unified across consoles. The game will offer Standard, Deluxe, and Ultra editions with various in-game bonuses and seasonal passes.
Why Sports Games Have Become Year-Round Digital Fan Platforms
Sports video games have evolved from annual releases into year-round digital fan platforms that integrate competition, media, commerce, and community. Publishers now continuously update content, reacting to real-world sporting events and player performances to maintain engagement long after the initial purchase. This shift has also led to new monetization strategies, the rise of esports, and a re-evaluation of the traditional annual release model.
It’s Time To Accept Madden Is Good Again
Madden NFL 27 is praised for its significant gameplay improvements, particularly in defensive control and AI, building on foundations laid in previous installments. While the Franchise mode introduces a compelling Persona Engine and revamped contract system, the Superstar and Ultimate Team modes are criticized for intrusive monetization and flawed mechanics. Despite these issues, the game's on-field experience and presentation are considered strong, marking a positive trajectory for the series.
Legends never die: League of Legends in 2026
This opinion piece reflects on the seven-year journey with League of Legends, highlighting its enduring popularity as a premier MOBA despite a complex relationship with the game. The author discusses the game's evolution, including its monetization strategies, balance changes, and the upcoming 'League Next' update, while praising Riot Games' increased transparency and community engagement.
YouTube is raising its monetization bar to 8,000 watch hours from February 1
YouTube is significantly raising its monetization requirements for creators, doubling the required watch hours to 8,000 over the past twelve months, effective February 1. For Shorts-first channels, the requirement increases to 20 million qualified Shorts views within the last 90 days, up from 10 million. Existing YouTube Partner Program members are unaffected by these changes.
YouTube to raise Partner Program minimum watch hours & Shorts views for new applicants
Starting February 1, 2027, new applicants to the YouTube Partner Program will need to meet higher thresholds for monetization. Applicants must have 1,000 subscribers and either 8,000 qualified public watch hours in a year or 20 million qualified Shorts views in 90 days, doubling the previous requirements. These changes will not affect existing YouTube Partners.
Roblox shares plummet by 70% after the company reports persistent decline in player numbers, and of course the solution…
Roblox's share price has fallen by 70% following a second-quarter earnings report that revealed declining player numbers and lower-than-expected monetization. CFO Naveen Chopra attributed the shortfall to a lack of "vintage viral games" and changes in the recommendation algorithm that prioritize long-term retention over near-term revenue. The company forecasts continued monetization weakness and is integrating AI, despite acknowledging its role in the current financial performance.
GTA 6's Netflix deal forces us to ask: can you pirate an advertisement?
The article discusses the controversial decision for Grand Theft Auto 6's extended look trailer to debut exclusively on Netflix for six hours on August 27th. It questions the necessity of this deal, suggesting it's a monetization tactic that disrespects fans and potentially harms Take-Two's reputation, despite the game's anticipated success.
Midday Metaverse
This article discusses how Facebook's monetization strategies are being utilized by far-right pages. It also briefly mentions Wi-Fi router brands and software support, alongside a note about the Calibre book manager.
Roblox stonks plummeted as its shift toward ‘long-term retention’ sees kids spending less money
Roblox's stock has seen a significant decline, reportedly falling over 70% in the past year, following investor concerns about decreased spending by younger players. The company's CFO, Naveen Chopra, attributed this to a strategic shift prioritizing long-term player retention over short-term monetization, which has impacted bookings per hour, particularly among users under 13.
GTA 6 Extended Look being a 6-hour Netflix exclusive is going down just as well as you can imagine: "Weirdest…
Rockstar Games' decision to make an extended look at Grand Theft Auto 6 a six-hour exclusive on Netflix has drawn criticism from fans who view it as an unusual and potentially concerning marketing tactic. Concerns have been raised about the game's future monetization, with some comparing the strategy to the capitalist satire present in the Grand Theft Auto series itself.
Roblox shares fall 70% following lower-than-expected monetisation during Q2
Roblox shares experienced a significant 70% decline following the company's Q2 earnings report, which revealed that monetization fell 2% below guidance, impacting overall bookings. This shortfall is attributed to a shift in engagement from high-monetizing games to experiences with lower hourly monetization, compounded by changes in their recommendation algorithm that prioritizes long-term retention. The company forecasts a year-over-year decline in Q3 bookings and anticipates continued monetization weakness despite investments in AI and other areas.
