Rebranding
Ongoing coverage on Rebranding.
Latest coverage
Niantic is rebranding the Pokemon Go games division under Scopely as Scopely Explore
Niantic has rebranded its games division to Scopely Explore following its sale to Savvy Games' Scopely. This rebranding aims to emphasize the exploration aspect of games like Pokemon Go, Monster Hunter Now, and Pikmin Bloom. The change is largely cosmetic, with development continuing under the new name over the next few weeks.
Toncoin Changes Name to Gram with TON Token Switch
The Open Network (TON) has officially rebranded its native cryptocurrency from Toncoin to Gram, with the token ticker changing from TON to GRAM, effective June 15, 2026. This decision, supported by an 81.22 percent community vote, reverts to the original name introduced by Telegram's founders. Major exchanges like Binance are preparing for the transition, which requires no action from token holders due to a 1:1 automatic conversion.
MMO Business Roundup: 2K’s layoffs, Indiana’s Roblox lawsuit, CCP’s rename, and the Tarkov effect
This MMO business roundup covers several industry developments, including layoffs at 2K Games' 31st Union studio working on Project Ethos. Indiana is suing Roblox and Discord over child safety concerns, while Escape from Tarkov's popularity is cited as a driver for the extraction shooter genre. CCP Games rebranded to Fenris Creations to avoid conflict with China, and Take-Two Interactive CEO Strauss Zelnick stated Grand Theft Auto VI is being developed without crunch.
The Daily Grind: Are you enthused about CCP Games’ ownership pivot and rebrand?
CCP Games has rebranded as Fenris Creations and is returning to partial self-ownership, a move that has not inspired confidence due to the company's past struggles and a recent Google AI investment that was glossed over. The article questions whether fans of EVE Online are enthusiastic about this change or foresee negative outcomes.