Ubisoft’s Massive Entertainment Rebrand Has Made The Name Much More Literal And Slightly Confusing
Ubisoft has rebranded its "Creative House 2" to Massive Entertainment, which is also the name of the studio it houses. This move aims to consolidate development expertise for Tom Clancy titles and other projects. However, the rebranding occurs amidst significant cost-cutting measures, including game cancellations and layoffs, creating a confusing and challenging environment for employees.
- Entities
- Topic: Cost-Cutting Measures
- Company: Tencent
- Topic: Studio Restructuring
- Game: Far Cry
- Game: The Division
- Game: Tom Clancy's
- Game: Prince of Persia: The Sands of Time
- Topic: Rebranding
- Game: Star Wars Outlaws
- Game: Assassin's Creed III
- Game: Tom Clancy's Rainbow Six
- Company: Ubisoft
- Company: Massive Entertainment
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