Sequel Strategy
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Arrowhead Game Studios isn't likely to make Helldivers 3 while Helldivers 2 is popular
Arrowhead Game Studios is unlikely to develop Helldivers 3 while Helldivers 2 remains popular, according to Chief Creative Officer Johan Pilestedt. The studio is focusing its resources on Helldivers 2 content and updates, with a small team prototyping future projects. Pilestedt suggested that if Helldivers 3 is made, it would need to be significantly different to avoid splitting the player base.
If New Blood had made Dusk 2, there'd be no Iron Lung, 'and now David Szymanski has got a movie that made $50 million'—so maybe there's wisdom in not churning out sequels
New Blood founder Dave Oshry explains his strategy of investing success from hits like Ultrakill into new, 'artsy' projects rather than churning out sequels. He contrasts this independent approach with the AAA model of IP exploitation and relentless growth, arguing that this allows for more creative freedom and avoids the pitfalls of publisher-driven development, citing examples like the Heroes of Might and Magic series and the Wolverine game.
Marvel boss Kevin Feige says they knew they couldn't make Spider-Man: Brand New Day "bigger" than No Way Home, so they decided to "go deeper and make it special"
Marvel Studios president Kevin Feige revealed that the approach for Spider-Man: Brand New Day was to 'go deeper and make it special' rather than trying to surpass the scale of Spider-Man: No Way Home. He highlighted how the emotional core of Tom Holland's Peter Parker, now more alone after the events of No Way Home, is central to the new film's grounded narrative.
