Transmedia Franchising
Ongoing coverage on Transmedia Franchising.
Latest coverage
Sonic The Hedgehog 35th anniversary interview - the persistence of an icon
Sega's Takashi Iizuka and Ivo Gerscovich discuss the enduring appeal of Sonic The Hedgehog on its 35th anniversary. They highlight the character's core identity of freedom and speed, the importance of balancing legacy with innovation, and the franchise's expansion into various media like movies, comics, and audio dramas. The interview also touches on future game development, potential spin-offs for supporting characters, and the strategy behind successful brand collaborations.
007 First Light – Amazon Says “It’s Still Too Early to Discuss Future Projects”
Amazon Games stated that it is too early to discuss a sequel to 007 First Light, despite owning the intellectual property rights. The company praised its partnership with developer IO Interactive and indicated that more plans for the game will be revealed soon. Amazon also expressed interest in expanding IPs across games, TV shows, and movies, citing Tomb Raider as an example.
Sega to Bring Back Classic IP Through its New Sega Universe Initiative
Sega has launched the "Sega Universe" initiative to revive its classic intellectual properties, including Jet Set Radio and Crazy Taxi. The company plans to expand these IPs beyond games into film, music, fashion, and merchandise. Rumors suggest the Jet Set Radio reboot will feature open-world gameplay with potential shooter mechanics, while Crazy Taxi will be massively multiplayer.
How Mario and Donkey Kong’s Evolution Helped Build Nintendo’s Lasting Legacy
This article analyzes the evolution of Nintendo's iconic characters, Mario and Donkey Kong, from their arcade origins to modern multimedia stars. It highlights how their adaptability, coupled with Nintendo's innovation in game design and expansion into other media like film and theme parks, has cemented their lasting legacy and influence on the gaming industry.
UK Digital Entertainment Is Crowded, Competitive, and Still Growing
The UK digital entertainment market is highly competitive and growing, with consumers spending an average of 8.8 hours daily across video, music, and gaming. Despite strong player numbers and spending per capita, market growth is challenged by platform overlap and limited consumer time. Franchises are increasingly expanding beyond their original mediums, exemplified by Assassin's Creed's move into television.
