UK Digital Entertainment Is Crowded, Competitive, and Still Growing
The UK digital entertainment market is highly competitive and growing, with consumers spending an average of 8.8 hours daily across video, music, and gaming. Despite strong player numbers and spending per capita, market growth is challenged by platform overlap and limited consumer time. Franchises are increasingly expanding beyond their original mediums, exemplified by Assassin's Creed's move into television.
- Entities
- Platform: Nintendo Switch
- Topic: Transmedia Franchising
- Topic: Subscription Services
- Topic: Market Competition
- Game: Assassin's Creed III
- Topic: Digital Entertainment
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