“Not even the littlest bit": GTA 6 CEO doesn't think genAI will level the playing field for smaller devs
Take-Two Interactive CEO Strauss Zelnick believes generative AI tools will not significantly level the playing field for smaller game developers, arguing that creating hits requires more than just asset generation. While acknowledging AI's potential for assisting in areas like storyboarding, he asserts that large-scale success still depends on human creativity and engagement, a sentiment echoed by Rockstar Games regarding Grand Theft Auto 6 development.
Rock Paper Shotgun
- Entities
- Microsoft
- NBA 2K
- EA Sports FC 24
- Strauss Zelnick
- Take-Two Interactive
- Activision Blizzard
- Grand Theft Auto 6
- Game Development
- Rockstar Games
- Generative AI
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