GTA 6 boss says marketing will begin 'soon', solidifying earlier promise

Take-Two Interactive CEO Strauss Zelnick has stated that the marketing campaign for Grand Theft Auto 6 will begin 'soon,' reinforcing previous comments that it would commence around summer. This suggests the game's November 19, 2026, release date is firm, as marketing typically starts closer to launch. Further updates are anticipated around Take-Two's May 21 earnings call.

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2 articles · 2 sources 15 days ago

GTA 6 Pre-Orders Live, PS5 Dominates Sales Amidst Pricing Details

Grand Theft Auto 6 pre-orders are now available for PlayStation 5 and Xbox Series X/S, with a confirmed $80 price for the Standard Edition. PlayStation 5 pre-orders are reportedly outselling Xbox by a significant margin, with Sony heavily promoting the title. Details on the Ultimate Edition and regional pricing variations have also been revealed, alongside console bundle offers.

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